http://www.sosonlinebackup.com Topic: Top 3 competitive features of your new online backup solution Date: Thursday, August 30th 2012 Time: 11 AM (PDT) / 2 PM (EDT) Speakers: Sheilin Herrick, Director of Marketing and Derek Wood, Partner Product Manager SOS ServerSave offers a once-in-a decade opportunity to resellers, VARs and MSPs to earn exponential revenue growth, through offering cloud backup for servers to SMBs and Enterprises. Surveys have indicated that 69% of SMBs will purchase an offsite online backup solution in the next 24 months. Early movers would be at an advantage to profit from this onslaught of demand in cloud based backup from SMBs and enterprises. Drive More Revenue with the SOS 360° Partner Program.

1. SOS Online Backup
Top Three Trends in Cloud Backup
Summer 2012

2. Top Three Online Backup Trends
Agenda:
 Industry overview and opportunity
 The SOS 360 Degree Partner Program
 SOS ServerSave features and benefits
 Data centers and infrastructure
 Top three online backup trends
 Pricing
 Product tour
 Q&A

3. The Industry

4. SOS Online Backup Leads the Backup Industry
Cloud Backup Today
SOS is the technology leader in consumer & SMB
backup
• A pioneer in online backup technology since 2006:
 Over 500K active customers and 900 VAR partners.
 In excess of 100 man-years in product development.
Multiple Technology Megatrends Propelling Online Backup
Adoption
• Expansion of internet bandwidth
• Decrease of hosted storage costs
• Technical sophistication of population
• Significant increase in size and value of digital data
IDC confirms that massive adoption by
business community is near term:
The continued evolution of these same technology trends will • 16% of companies surveyed by IDC are using
carry cloud backup adoption into the SMB market and to the online backup today
enterprise. • 69% are evaluating and/or planning to use it

5. What SMBs are looking for in online backup
• Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup
technology serves the needs of home users.
• SMB & Enterprise data Protection needs are more complex.
• As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave
is uniquely suited to meet this growing market demand.
SMB & Enterprise Backup Requirements Addressed by
SOS ServerSave
 Total business data Protection, with coverage for
workstations, servers, laptops & mobile devices
 Business Continuity & Disaster Recovery
 Server application backup and recovery (Exchange,
SQL, Sharepoint)
 Centralized deployment, reporting, and remote
management systems
 Security: support for secure public & private cloud
deployments
Existing strong growth soon to be augmented by wide-spread business adoption.
 Large file backup (200GB+)
 Collapsing the RTO & RPO under 30 mins
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Copyright 2011, SOS Online Backup

6. The SOS 360 Degree Partner Program

7. SOS 360 Degree Partner Program
Features and Benefits
SOS offers MSPs a business in a box - start selling in less than one week.
 Website Template
 Flexibility to update content on website template
 Integrated billing
 Customized branding on website template
 Award winning software
 No hardware purchase required
 Weekly live trainings
 Sales and marketing materials
 Re-branded client
 Re-branded sales materials
 Re-branded marketing materials

8. The Product Suite

9. SOS Online Backup Product Suite

10. SOS ServerSave is a Complete SMB Online Backup Solution
SOS ServerSave Feature Added Benefits
Exchange Backup and Granular Recover mail, message, contacts and more Restore deleted files, be regulation
Recovery compliant
Bare Metal ImageCreator Backup Exchange, Windows Servers, SQL Control these from one central location
Servers, Sharepoint Servers, and fileservers and quickly send images to SOS cloud
Online Backup & Recovery Backup and recovery for bare metal Control, report, and deploy without
Manager images, files, and folders having to install a separate management
agent
Workstation Backup Backup and recovery from laptops, Infinite and automatic archiving,
workstations, fileservers, and files and unlimited versioning, unsurpassed speed
folders
Premier Web Integration Integrate billing management, merchant Receive a completely rebranded site and
accounts, and more shopping cart
Mobile Backup Android, iPhone Access, share, stream, view data
anywhere on the globe.

11. Data Centers and Infrastructure

12. Los Angeles, Dallas, Houston, and Toronto
Click Centers Master title style
Data to edit
 11 global points of presence
 SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas,
Cape Town, and Melbourne
 All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements,
backup generators, temperature and humidity controls
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Copyright SOS Online Backup

13. Top Three Trends in Online Backup

14. Combining Local and Online Backup
What does this mean?
Using a staging server or other local machine to perform an
initial backup (or separate backup) before sending the data to
the cloud. The user would benefit from the software capabilities
solution, such as recovery tools and encryption.
Who would be interested in this?
Firms who want to conserve bandwidth or want to control the
type of machine on which their data is stored, but still want a tool with
which they can encrypt and restore their data.
What’s the advantage to me?
By selling online backup and a piece of hardware, you can increase
your revenue on a monthly basis and as a one time sale.

15. The Rise of BYOD (Bring Your Own Device)
What does this mean?
Companies are frequently asking, or allowing, their employees
to bring their own devices to the office and use them. These
devices should be backed up as if they are company property.
Who would be interested in this?
Companies who wish to combine the flexibility of BYOD
and online backup for business continuity.
What’s the advantage to me?
As a managed service provider, you must be prepared to backup and protect a
firm’s entire arsenal of devices. Having the ability to do so puts you at a serious
advantage over your competitors.

16. Mobile endpoint protection
What does this mean?
Backup and recovery for data on smartphones and tablets.
Particularly, laptops, iPhones and Androids.
Who would be interested in this?
Organizations and individuals who regularly work out
out of the office.
What’s the advantage to me?
Offering a solution that backs up any device a consumer or business may have is
a major competitive advantage. Separating out this type of backup as another option
and invoicing it separately to the customer is a great way to make extra revenue.

17. Pricing and Revenue Opportunity

18. Pricingto edit Master title style
Click and Revenue Opportunity
 Flexible plans are available to help you get your online backup business started
 SOS does not limit your margin or take a commission
 Add server licenses and GBs as you grow your business
 Business Development assistance is available after you get started
Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25
Server Licenses 5 10 15 25
Cloud Space 1024 GB 1536 GB 2560 GB 4096 GB
Monthly Price $399 $549 $699 $899
Monthly Cost per Server
$80 $55 $47 $36
License
Suggested Retail Price $129 $129 $129 $129
Margin per Server License $49 $74 $82 $93
Monthly Margin Per
$246 $741 $1,236 $2,326
Package
Copyright SOS Online
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Backup

19. Product Demo and Q&A

20. Click to edit Master title style
Get started today!
1. Call your SOS Partner Specialist
2. Select a plan
3. Complete an ROI analysis to find out how much
recurring revenue you can make
4. Market and sell your new online backup service to your
clients
5. Watch your online backup client base grow!