http://www.sosonlinebackup.com This webinar discusses the steps necessary to becoming an MSP reselling online backup. It is a guided tour of IT industry trends and the SOS for Business 360 Degree Partner program that was held on September 27th, 2012, at 11:00 AM PDT. The webinar was hosted by Director of Marketing at SOS Online Backup, Sheilin Herrick. The IDC recently reported that "Cloud servers will become a $22 billion industry by 2014. Grow your business by taking advantage of this onslaught of demand. This tour of the SOS ServerSave Partner Program with Sheilin covered the following information: - Steps to becoming an Managed Service Provider - Opportunities in the cloud backup industry - SOS ServerSave's Exchange, SQL, Sharepoint, workstation, and laptop fleet backup - Centralized Management - Web Sales Integration Package - SOS 360 Degree Partner Program

1. SOS Online Backup
Three Steps to Becoming a MSP
Fall 2012

2. Top Three Online Backup Trends
Agenda:
 Industry overview and opportunity
 The SOS 360 Degree Partner Program
 SOS ServerSave features and benefits
 Data centers and infrastructure
 Three steps to becoming a MSP
 Pricing
 Product tour
 Q&A

3. The Industry

4. SOS Online Backup Leads the Backup Industry
Cloud Backup Today
SOS is the technology leader in consumer & SMB
backup
• A pioneer in online backup technology since 2006:
 Over 500K active customers and 900 VAR partners.
 In excess of 100 man-years in product development.
Multiple Technology Megatrends Propelling Online Backup
Adoption
• Expansion of internet bandwidth
• Decrease of hosted storage costs
• Technical sophistication of population
• Significant increase in size and value of digital data
IDC confirms that massive adoption by
business community is near term:
The continued evolution of these same technology trends will • 16% of companies surveyed by IDC are using
carry cloud backup adoption into the SMB market and to the online backup today
enterprise. • 69% are evaluating and/or planning to use it

5. What SMBs are looking for in online backup
• Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup
technology serves the needs of home users.
• SMB & Enterprise data Protection needs are more complex.
• As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave
is uniquely suited to meet this growing market demand.
SMB & Enterprise Backup Requirements Addressed by
SOS ServerSave
 Total business data Protection, with coverage for
workstations, servers, laptops & mobile devices
 Business Continuity & Disaster Recovery
 Server application backup and recovery (Exchange,
SQL, Sharepoint)
 Centralized deployment, reporting, and remote
management systems
 Security: support for secure public & private cloud
deployments
Existing strong growth soon to be augmented by wide-spread business adoption.
 Large file backup (200GB+)
 Collapsing the RTO & RPO under 30 mins
4
Copyright 2011, SOS Online Backup

6. The SOS 360 Degree Partner Program

7. SOS 360 Degree Partner Program
Features and Benefits
SOS offers MSPs a business in a box - start selling in less than one week.
 Website Template
 Flexibility to update content on website template
 Integrated billing
 Customized branding on website template
 Award winning software
 No hardware purchase required
 Weekly live trainings
 Sales and marketing materials
 Re-branded client
 Re-branded sales materials
 Re-branded marketing materials

8. The Product Suite

9. SOS Online Backup Product Suite

10. SOS ServerSave is a Complete SMB Online Backup Solution
SOS ServerSave Feature Added Benefits
Exchange Backup and Granular Recover mail, message, contacts and more Restore deleted files, be regulation
Recovery compliant
Bare Metal ImageCreator Backup Exchange, Windows Servers, SQL Control these from one central location
Servers, Sharepoint Servers, and fileservers and quickly send images to SOS cloud
Online Backup & Recovery Backup and recovery for bare metal Control, report, and deploy without
Manager images, files, and folders having to install a separate management
agent
Workstation Backup Backup and recovery from laptops, Infinite and automatic archiving,
workstations, fileservers, and files and unlimited versioning, unsurpassed speed
folders
Premier Web Integration Integrate billing management, merchant Receive a completely rebranded site and
accounts, and more shopping cart
Mobile Backup Android, iPhone Access, share, stream, view data
anywhere on the globe.

11. Data Centers and Infrastructure

12. Los Angeles, Dallas, Houston, and Toronto
Click Centers Master title style
Data to edit
 11 global points of presence
 SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas,
Cape Town, and Melbourne
 All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements,
backup generators, temperature and humidity controls
11
Copyright SOS Online Backup

13. (Your First) Three Steps in Becoming a MSP

14. Think big, but start small.
Thinking big is great for the long term.
Envisioning what you want your business to be.
Decide for yourself:
• What do you want to sell?
• What kind of revenue do you think you can make?
• What (and how much) do you need to sell to get there?
Start small.
Start with the customers and products you have access to
For the next 2 – 4 months.
• How will you pitch them?
• Survey them: what do they want?
• Have strategic conversations with your customers from the get go.

15. Identify your product offerings.
Being a Managed Service Provider means exactly that:
you are hired to manage multiple services.
Your ideal customer wants to ensure that his or her
business keeps running smoothly in times of unpredicted
disaster.
What are some of these things?
• Online backup for desktops, servers, applications, and operating systems.
• Antivirus
• Hardware maintenance
• Creation of secondary worksites

16. Don’t talk price, talk value.
Price is a Yugo.
Focusing on price to sell your service will lead you
to decreasing your revenue immediately.
• Sell everything you have to offer, not just the cheapest solution.
• Price is easier for the customer to argue with.
• Price is tangible, value is not.
• Once you’re debating price, you cannot start establishing value.
Value is a Honda.
Sell your customers the long term advantages of your solutions. They will save money,
heartache, and distraction in the long term by preventing business continuity issues.
• Discuss the unrealized benefits of your offerings
• Brag about yourself (use testimonials).
• Focus on the intangible benefits (ex. “peace of mind”) that result from the purchase

17. Pricing and Revenue Opportunity

18. Pricingto edit Master title style
Click and Revenue Opportunity
 Flexible plans are available to help you get your online backup business started
 SOS does not limit your margin or take a commission
 Add server licenses and GBs as you grow your business
 Business Development assistance is available after you get started
Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25
Server Licenses 5 10 15 25
Cloud Space 1024 GB 1536 GB 2560 GB 4096 GB
Monthly Price $399 $549 $699 $899
Monthly Cost per Server
$80 $55 $47 $36
License
Suggested Retail Price $129 $129 $129 $129
Margin per Server License $49 $74 $82 $93
Monthly Margin Per
$246 $741 $1,236 $2,326
Package
Copyright SOS Online
17
Backup

19. Product Demo and Q&A

20. Click to edit Master title style
Get started today!
1. Call your SOS Partner Specialist
2. Select a plan
3. Complete an ROI analysis to find out how much
recurring revenue you can make
4. Market and sell your new online backup service to your
clients
5. Watch your online backup client base grow!