Overview of LocalSocial: The Proximity Platform from Rococo Software.

3. Rococo Background

4. Rococo Background

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Java
Apps
JSR82
JVM / Platform
Handset

7. VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
Embedded software shipments (cumulative)
handsets shipped 100 million 500 million 1 billion
company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6B
The 100 Million Club is the watchlist of Applications (embedded)
software companies whose products have
been embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 R
mobile handsets. The current edition
features cumulative shipments up to the
end of 2010. Browsers
Despite the apparent opportunity in the 4 ACCESS Netfront browser Japan 843 E
one-billion-a-year handset market, very
few software companies have managed to 5 Myriad Group Browser browser Switzerland 2246 R
overcome the commercial and technical 6 Opera Opera Mobile browser Norway 172 E
challenges inherent in the mobile industry.
7 Various WebKit browser engine USA 515 E
Worldwide Handset Shipments in
2H10
780 million Middleware
Aricent Media EXP suite audio/video codecs USA 574 R
Key insights 8
9 ARM Mali-JSR184 graphics middleware UK 215 R
- Total handset shipments for the second
half of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 R
increase over the first half. A handful of
software products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 R
Red Bend and CAPS by Scalado, managed
# HI CORPORATION MascotCapsule graphics engine Japan 675 E
to tap a sizable portion of this figure,
having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 R
H2 2010 alone.
# Mimer Mimer SQL database engine Sweden 125 R
- WebKit continues to grow, fueled by the
accelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 R
penetration. Up to the end of 2010,
# Nuance VSuite speech recognition USA 500 R
WebKit-based browsers had been shipped
in more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 R
to have 3 products with more than 100
million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 R
two products into T9/XT9/T9Trace. With
# Rococo Impronto TLK bluetooth middleware Ireland 196 R
the products combined, cumulative
shipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 R
shipments.
Research notes
Kernel Components
Handset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 R
licensed units, which have been pre-loaded #
on handsets shipped by the end of 2H10.
# Open Kernel Labs OKL4 microkernel USA 1200 R
Input engines
# Nuance T9/XT9/T9Trace text input engine USA 6150 R
E=estimate R=reported by vendor
Published in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to
Copyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
H2 2010 Update v.2

8. VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
Embedded software shipments (cumulative)
handsets shipped 100 million 500 million 1 billion
company product type HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M 1B 2B 3B 4B 5B 6B
The 100 Million Club is the watchlist of Applications (embedded)
software companies whose products have
been embedded on more than 100 million 3 Quickoffice Mobile Office enterprise application USA 377 R
mobile handsets. The current edition
features cumulative shipments up to the
end of 2010. Browsers
Despite the apparent opportunity in the
one-billion-a-year handset market, very
4 ACCESS Netfront browser Japan 843 E
196M units shipped as
5 Myriad Group Browser browser Switzerland 2246 R
few software companies have managed to
overcome the commercial and technical
challenges inherent in the mobile industry.
6 Opera Opera Mobile browser Norway 172 E of Dec 2010
7 Various WebKit browser engine USA 515 E
Worldwide Handset Shipments in
2H10
780 million Middleware
Aricent Media EXP suite audio/video codecs USA 574 R
Key insights 8
9 ARM Mali-JSR184 graphics middleware UK 215 R
- Total handset shipments for the second
half of 2010 were 780 million, a 25% # BitFlash Mobile SVG graphics engine Canada 529 R
increase over the first half. A handful of
software products, like vRapid Mobile by # Carrier IQ Mobile Intelligence analytics module USA 136 R
Red Bend and CAPS by Scalado, managed
# HI CORPORATION MascotCapsule graphics engine Japan 675 E
to tap a sizable portion of this figure,
having more than 100 million shipments in # Ikivo SVG Player graphics engine Sweden 450 R
H2 2010 alone.
# Mimer Mimer SQL database engine Sweden 125 R
- WebKit continues to grow, fueled by the
accelerated rate of smartphone # Myriad Group Messaging client messaging middleware Switzerland 1182 R
penetration. Up to the end of 2010,
# Nuance VSuite speech recognition USA 500 R
WebKit-based browsers had been shipped
in more than half a billion handsets # NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
- Myriad Group is now the only company # PacketVideo CORE video codecs USA 454 R
to have 3 products with more than 100
million shipments, after Nuance merged # Red Bend Software vRapid Mobile firmware update USA 1010 R
two products into T9/XT9/T9Trace. With
# Rococo Impronto TLK bluetooth middleware Ireland 196 R
the products combined, cumulative
shipments have reached a staggering 10.5B # Scalado CAPS graphics engine Sweden 830 R
shipments.
Research notes
Kernel Components
Handset shipments refer to cumulative Micron Flash Data Integrator file system USA 1000 R
licensed units, which have been pre-loaded #
on handsets shipped by the end of 2H10.
# Open Kernel Labs OKL4 microkernel USA 1200 R
Input engines
# Nuance T9/XT9/T9Trace text input engine USA 6150 R
E=estimate R=reported by vendor
Published in April 2011. Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to
Copyright VisionMobile. Some rights reserved. be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
H2 2010 Update v.2

9. Powering Proximity

10. Powering Proximity

12. we’re about proximity

16. BUSINESS
Proximity Zone
6 INCHES - 30 FEET

18. apps that react when close to
“SOMETHING OF INTEREST”
HANDSET
BUSINESS
MEDICAL
TABLETS
LAPTOP
CAR
TAG

20. But...
USING PROXIMITY IN APPS IS TOO HARD
We want to make it simple for
Developers to use Proximity in
their Apps

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24. ARCHITECTURE
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25. Library for Android, J2ME, ...

26. LOCALSOCIAL PLATFORM : MOBILE
Library for Android, J2ME, ...
— manages proximity
— triggers alerts
LIBRARY
— set and lookup device tags
— messaging

27. LOCALSOCIAL PLATFORM : CLOUD
LocalSocial Cloud Service

28. LOCALSOCIAL PLATFORM : CLOUD
OPEN API
LocalSocial Cloud Service LocalSocial
Service
— stores device information
— tag lookup/store services
— enables pre-canned
LIBRARY connections to popular
social networks

29. CORE FEATURES

30. Proximity Detection
WiFi, Bluetooth
Open APIs
Multiple Platforms
Online TAG Storage
CORE FEATURES Simple Social Connect
Analytics
Scalable Cloud Architecture
Flexible Security Model
Developer Registration
Code, Tutorials, Exemplars

32. www.mylocalsocial.com

37. Support for Analytics, Tags, Support for
J2ME & Android Social Wifi & Bluetooth
today Connections today
others coming and more NFC and others coming

39. PERSON TO PERSON
Free Latte from JavaJoe
PERSON TO BUSINESS

41. 1 PERSON-TO-PERSON

43. 2 BUSINESS-TO-PERSON
Free Latte from JavaJoe
20 Loyalty points added to your
Fashion Store account!
Checked you in with FourSquare
at Bar1. You’re Welcome!
20% off at Pizza-Eat-A!

44. DEMOS

45. DEMOS

47. tagster
dowser

48. tagster
near
dowser buyers

49. PERSON TO PERSON

50. PERSON TO PERSON
Tag Devices Of Interest
Have your phone react to people, devices!
tagster Vibrate, Sounds, Alerts
Leave virtual Post-Its / messages
Share Social Streams
dowser Dynamic Sharing
Favourites

51. PERSON TO BUSINESS

52. PERSON TO BUSINESS
Business knows when customer is near
Track loyalty
Hyperlocal Deals and Offers
near
buyers
Social integration
Value - Add Services

54. www.mylocalsocial.com