Mr. Arun Nair's presentation at echoVME's first Bonfire. Learn about the changing paradigm, the new empowered customer, Arun's concept of the 3E’s of Customer Service. Wonderful Presentation. Read about the session in detail here: http://blog.echovme.com/2011/07/echovme%E2%80%99s-social-media-bonfire-%E2%80%93-exclusive-inaugural-session/