1. I created a focus group to gather audience feedback about my music video, I
did this via a closed group on Facebook. Firstly, I invited ten people into the group
and received seven pieces of constructive feedback that highlighted the strengths
and weaknesses of my music video. I embedded the music video into the group from
Youtube and set five questions to consider when the group wrote their feedback.
These questions were;
1) What did you like about the music video?
2) If I created a music video again or re-edited this one, what advice and/or
changes would you suggest?
3) Who do you think the target audience for this music video are, why? Do you
think the music video appealed to that target audience?
4) What do you think about the idea of having multiple characters and locations
and not sticking to the conventional use of having one or two artists?
5) What genre do you think this music video is?
Overall the feedback that I received was very beneficial and constructive; here is
some of the feedback that I received.
Here is the first comment that we received back, Adam Leighton (17 year old, male).
He advised using more editing on the clips, this would have added more interest to
some of the footage, especially footage that was used multiple times due to not
having enough filming. He complimented the lip syncing by saying that it was
‘precise’ this was the hardest part of the editing process I thought and I am happy
that an audience member recognised that the lip syncing worked well. A very
constructive piece of feedback however he didn’t answer the questions that I had
created.
Directly after Adam’s comment, Danielle Bridge (17 year old, female) said that she
agreed with Adam’s comments about the lip syncing but went on to state that the lip
syncing wasn’t always perfectly in time with the lyrics. Overall, she gave very positive
feedback by referring to it as ‘really good’. This was another very positive comment.

2. Kate Sheehy (25 year old, female), similarly to Adam and Danielle she spoke about
the lip syncing of the music video and said that it was ‘next to perfect’ but then went
on to saying that on some lines that syncing was slightly out of time with the lyrics.
Likewise to Adam, Kate said that she would have liked to have seen more visual
editing on each clip due to the clips appearing ‘similar’.
Abbie Simpson (21 year old, female), Abbie stuck to the questions by directly
answering each one she started by saying that she like the whole music video and
described it as ‘different’ due to us not using the conventional idea of a band,
similarly on question four she states that she believes not sticking to the typical
conventions was a ‘creative idea’. Constructively she said that if we were to do the
video again then to maybe use a different song as she didn’t feel that the song was
well known enough to keep the target audience interested, she also said that if we
were going to do the same song again then maybe to get the people in the clips to
act out what they are saying to add more interest and personalisation to the clips.
Abbie correctly stated that we were performing a rock music video due to the song
choice but says that it could be misinterpreted as a pop music video too. In reply to
question three Abbie said that she thought the target audience was 16-25 year olds

3. due to the characters in the music video being this age group however she doesn’t
believe that the song choice fitted this age group.
Sara McGranaghan (18 year old, female) says that she thinks that there should be
more effects on the video eg. Black and white footage or sepia footage. She liked the
cuts and the syncing part of the editing and described the music video as ‘really
good’ and ‘professional’. She says that the target audience is 15-22 year olds which
is a very close estimate to what we originally targeted our music video at similarly,
she recognised that the song was a rock video but due to the song being in the
charts could be recognised as a ‘pop’ song too.
Shelby Padden (18 year old, female) said that certain shots in the music video had
more of a direct impacts such as the shot where I used the image of thirds and the
shot where the girls take up the whole shot that shows that we have placed them
specifically for our music video.

4. Shelby says that if I was to film the music video again to gain more shots to use for
editing due to having to use repeat shots and some shots not being as focused as
they should have been. She says that she thinks the target audience are a rock
audience who are aged younger twenties and older teenagers. She said that the
using more than one character and setting ‘works well’ but also says that if I was to
do it again to use a larger variety of shots so that they didn’t look as similar.
Helen Lawlor (19 year old, female) used words such as ‘professional’ and ‘unique’ in
her feedback which is positive as they are two of the main things I wanted to achieve
in my work. She said that she liked the idea of using a variety of people and places
in the music video as it kept the audience involved. Similarly, she says that due to
the average age in the music video being younger people (eg. Teenagers) then she
believes that’s the target age range for my audience. If I did the music video again
Helen suggested to use more transitions between shots and to use more variety
rather than just short cuts.
After looking at all of the feedback that I received from my focus group I
realised that most of the people who viewed my music video were very impressed
with it, most people enjoyed the music video and had a lot of positive things to say
about it. A lot of people thought that creating an unconventional music video by using
more than one person and setting was very creative and kept the audience involved.
Most of the comments I got about the syncing of the voice, the hardest part of the
editing process for me, were positive. A few people said that at section the lip
syncing wasn’t quite matched perfectly but that would come better with experience I
hope for future projects.
After reviewing the comments that I got from my focus group I think that if I did
this task again I would use more editing features on the shots and have a larger
variety of shots to edit, this would give me more time to perfect the editing rather
than panicking last minute that the footage that I had doesn’t fit perfectly or panicking

5. that I was missing footage that I thought I had. Similarly, I would make sure that I
stuck to the use of keeping an unconventional music video, personally I think this
was very effective and enjoyed by the audience. This proved that you don’t need to
stick to the typical conventions to create a perfectly matched music video to the
genre of music, this was shown as most of the focus group realised that Rockstar
was a rock music video.