The focus group provided feedback on the front cover, contents page, and double page spread of a magazine. For the front cover, they liked the large red writing but thought the colors could be improved. On the contents page, they liked that it was informative but felt it needed more pictures. For the double page spread, they liked the title but thought the image was too gloomy. Both participants agreed the target audience was 16-20 year olds and thought the photography and editing could be clearer.

1. Focus Group Results
Person 1
What do you like best about my front cover?
The red writing for the Santana and The Scene as It makes it stand out.
What would you improve on the front cover?
The colour of the blue as it sometimes gets lost in the dark parts
What do you like best about the contents page?
The subscription in corner is what my eye gets drawn to.
What would you change about the contents page?
The shade of the blue writing
What do you like about the double page spread?
The title
What would you change?
The main image as it is a bit glum looking
What would you say the audience for my products are?
Young girls
What do you think of the photography and editing?
Okay but a little dull.
What age group do you think my products are aimed at?
16-20
Person 2
What do you like best about my front cover?
The large writing as it stands out and easily readable.
What would you improve on the front cover?
The colours.
What do you like best about the contents page?
It’s informative about what’s in the magazine.
What would you change about the contents page?
Include more pictures.

2. What do you like about the double page spread?
Some black text rather than all blue.
What would you change?
Better picture
What would you say the audience for my products are?
Teenagers
What do you think of the photography and editing?
Pictures are not that clear and the writing does not stand out.
What age group do you think my products are aimed at?
16-20