The document describes a chewing gum advertising project for a company called Swaites. The company chose its name based on the initials of its founders and because "sweet" is in the name to match their sugar-free gum. Their gum is called "Fresh" to appeal to customers wanting fresh chewing gum. Their slogan "Swaitening your product" is a play on words using their company name to mean making any product sweeter, though it is for sugar-free gum.

1. My chewing Gum Advert Information
Team Name/Company Nam Swaites
We came up with the name ‘Swaits’ because it has all of our initials. We are also trying to
sell sugar free gum, which is a type of sweet.
Product Name Fresh
We have chosen the name fresh because its chewing gum and everyone that eats/buys
chewing gum wants it fresh.
Company Logo
Company Product: Swaitening your product
We have chosen this as our slogan because it is play on words, and it also mean that if you
gave us any product to sell we would make it sweeter (this is something positive). We have
also used the word ‘Swaiterining’ instead of ‘sweeter’ because it’s our Company Name. It’s
also quite contradicting because its sugar frees gum.
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