1. BTECCreative Media Production – Advert Analysis Name:____Sophie
Carey______________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west
‘Bear Fight’-
2000
-Documentary style- john west
fighting a bear for a bit of salmon
-The only textwe get is the name of
product and the actually product
itself.
-Voice over
-No music
-Hear sound effects
-Man screaming and making noises
-People who like
salmon
-shoppers (mum)
-They do all the hard
work and we just get the
best bit of their work.
(The food).
Honda
‘The Cog’-
2003
- We see loads of difference
car parts arranged in a
domino effect. Resulting in
making up the car.
- No real text apart from
‘accord’
- And the logo with the slogan
‘Honda’ ‘The Power Of Dreams’
- Sound effect of car parts
moving – clinking, rolling,
squirting.
- There was a song playing =
‘another one bites the dust’
by ‘Queen’
- VO- ‘isn’t it nice when things
just work’
-Honda lovers
-Families- big car
-Older people
- car owners
- things just run smoothly
-It’s going to work
- hey have taken so much
time on this, which
means it will work really
well (work well)
- reassures the public
that they will be safe and
the car won’t break down.
Skittles
‘Midis touch’-
2007
- An old man in an office
- work partner and a viewer
- everything that he touches turns to
‘Skittles’
‘Touch the rainbow.
Taste the Rainbow’
- Office noises- generic noises
(people talking, phone…etc.)
- Skittles falling
-Kids
- adults
- People who like
Skittles
- used humour
- It’s a fun product, not to
be taken too seriously.
- touch the rainbow…
taste the rainbow
T-Mobile
‘Dance’-2009
- ‘Life’s for sharing’
- Flash mob at a train station
(public)
- A compilation of music and
songs. (popular/well known)
- People’s reactions –
screams, laughing
- People who
like phones
or have a
phone
- Life is for sharing
- This advert will not
upset anyone
- They captured
people taking
photos or videos(
people where
doing what they
wanted them to
do, which is get
their phones out)
- Celebrates social
media

2. ***All 4 adverts went viral and became more popular worldwide. They used social media to achieve this.***