1. Name: __Sophie Carey__
BTEC Creative Media Production
Advert Analysis
Name of Product: _Orbit- chewing Gum_
AdvertDetails(what happens?):
Science lab
Futuristic-space area testing room ( woman looks like a airhosts )
In this advert there are 7 different aged people, are testing the new ‘Orbit’ Gum. Every
different person has positive things to say about the Gum. However everything they say is said
in a rude way, but the fake acting women stops them before they could say it.
Music & Sound Effects:
scientific and futuristic noises (machines)
Taking the gum wrapper off
Trumpets
Smile sparkle
Happy tingling star sound (0.28-0.29 seconds)
Text:
the product itself is shown a lot
‘Orbit’
‘ a good clean feeling no matter what’
Audience:
This advert is mainly for adults but can be shown to later teenagers. This advert is very fun and
is humorous.
People who enjoy gum/regular gum eaters.
Everyone
In the advert there is a range of different aged and gender people which clearly shows that
the gum is for everyone and anyone.
Message:
‘A good clean feel no matter what’ – if you eat this gum your mouth will be fresh
and clean even if you eat or drink something smelly.
That orbit it really fun and it’s not a serious product.
The message also is that Orbit is now in a new stylish packs which is a way of
showing people how its changed.