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FUTURECANDY
ONE DAY IN 2019
KEYNOTE SPRING 2014
INNOVATION
CONSULTANCY
JOURNEY
TO
THE
YEAR 2019
START
THE DAY
UNI OF WASHINGTON
USA
GOOGLE
USA
CORNING
USA
TACTUS
USA
SELF DRIVING CARS

VOLVO
SWEDEN
AUDI
USA
AT
WORK
NEW OUTPUT DEVICES

SAMSUNG

SOUTH KOREA
APPLE

USA
NEW INPUT DEVICES

PAPER LOGIC
UK
3D PRINTING

MAKER BOT
USA
FOOD PRINTING

3D SYSTEMS
USA
FOOD PRINTING

3D SYSTEMS
USA
AFTER
WORK
DRONES AS DELIVERY

AMAZON
USA
DRONES AS DELIVERY
INTERACTIVE SHOPPING WINDOW

ADIDAS NEO
GERMANY
SEGMENT OF ONE

FACEDEALS
USA
SO WHAT
DOES THIS
MEAN FOR
2014
#1 WEARABLES
„DATA GLASSES“
GOOGLE GLASS
USA
DATA GLASSES

GOOGLE GLASS
USA
DATA GLASSES ON PRESCRIPTION

GOOGLE GLASS
USA
VIRTUAL GLASSES

SPACEGLASSES META
USA
GALAXY GLAS ?
NEW VIRTUAL SCREEN DEVICES

OCULUS RIFT
USA
VIRTUAL SHELVES

CVS
UK
TRAVEL EXPERIENCE

OCULUS RIFT
USA
THAD STARNER
STEVE MANN
#2 GESTURE
RECOGNITION
NEW INPUT DEVICES

LEAP MOTION
USA
GESTURE AD

HEINEKEN

NETHERLANDS
GESTURE TECH

INTEL

USA
GESTURE TECH

INTEL

USA
#3 MOBILE
PAYMENT
SEAMLESS HANDSFREE PAYMENT

PAYPAL
USA
FINGERPRINT PAYMENT

iBEACON
USA
MEANWHILE IN EUROPE….
ASO = APP STORE OPTIMIZATION
#4 AVOID
MEDIA
PAVLOV SOCIAL MEDIA

MIT
USA
AVOID MEDIA

COCA COLA
USA
SO WHAT
DOES THIS HAVE
TO DO WITH
ONLINE RETAIL
QUO VADIS
ECOMMERCE
#1 FLEXIBLE
SCREENS
RETAIL

E-COMMERCE

CLUBS

CATALOGUE

..JUST
SHOPPING

M-COMMERCE

THE END
OF SILOS
THESIS 1
EXPLOSION
OF DIGITAL
RETAIL
LONG TAIL OF ONLINE SHOPS

SHOPIFY
USA
THESIS 2
ALGORITHMS
AND CURATION PUSH
CUSTOMISATION
SOCIAL CURATION

WANELO
USA
THESIS 3
DELIVERIES
WILL BE FAST
AND PAINLESS
DRONES AS DELIVERY

YO SUSHI
UK
THESIS 4
SHOPPING WILL
BE A CONNECTED
EXPERIENCE
NEW INPUT DEVICES

LEAP MOTION
USA
PAY ONLINE PICK UP IN STORES
CONNECTED CATALOGUES

LAND ROVER
UK
CONNECTED CATALOGUES

TAGGAR
UK
INTERNET OF THINGS

McDONALDS

AUSTRALIA
GOOGLE GLASS COMPARISON

CRYSTAL SHOPPER APP

USA
DRONES AS DELIVERY

OPPIKOPPI
ZA
SELF DRIVING CARS

NISSAN

JAPAN
SEAMLESS HANDSFREE PAYMENT

PAYPAL
USA
NFC PAYMENT

CASINO
FRANCE
FINGERPRINT PAYMENT

iBEACON
USA
INDOOR NAVIGATION

BYTE LIGHT

UK
SOCIAL MEDIA HOTEL

MELIA
SPAIN
BRAND CYBER STORES

AUDI
UK
GAMIFICATION MARKETING

MEAT PACK
GUATEMALA
THESIS 5
VIRTUAL
SHOPS
AND PRODUCTS
TAGGING THE REAL WORLD

TAGGAR
USA
NEW VIRTUAL SCREEN DEVICES

OCULUS RIFT
USA
VIRTUAL SHELVES

CVS
UK
BIG DATA PAYMENT

SQUARE
USA
WILLCALL
USA
INNOVATION
HACKING
WHY?
HACKING
THE MOST
COMMON
INNOVATION
FALLACIES
THE GOLDEN* IDEA TRAP
*Also called next big thing
THE FUNNEL –
IS OLD WAY OF INNOVATING
CORE COMPENDENCIES
TRAP
THE BREAKTHROUGH
THINKING TRAP
THE EUREKA
MYTH & THE LONE
CREATOR MYTH
OUR MANTRA:
IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
3

RULES
RULES
FOR
SUCCESSFUL
INNOVATIONS
RULE NO 1
FIND A SOLUTION
TO A PROBLEM
RULE NO 2
FIND
PRODUCT
MARKET FIT
DATAGLASSES AT WORK

GOOGLE GLASS
USA
CAT CAFE
JAPAN
RULE NO 3
CREATE
HACKS!
THE NEW WAY
HACKING
PROTOTYPE
IDEA

PRODUCTION

MARKETING

MARKETING
PRESENTED
BY
NICK
SOHNEMANN

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Futurecandy keynote Nick Sohnemann Spring 2014