★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★

Promotion Opportunities Sponsorships 100-Year Celebration Package

Sponsor IFAI’s opening day reception,
on the show floor, followed by the
100-year anniversary party!
IFAI Celebrates 100 years! Benefit from Show Floor Reception

“Once-in-a-Century” Beer, wine and hors d’oeuvres bar
★ 600 shot glasses — 500 at your bar, 100 at your booth
Sponsor and Advertising Your logo on one side, the IFAI 100-year logo on reverse

Opportunities ★ Highly-visible signage — “Sponsored by [Your Company]”

Anniversary Party
★ Signage displayed at the celebration thanking
you for your support
It is a proven fact
Companies who pre-market their attendance at an IFAI has promotional opportunities to meet your And more
event yield a greater return on investment than those sales and marketing objectives and budget. ★ 100-year sponsor ribbon for your booth
who do not. Furthermore, those companies who
Contact IFAI today. ★ History Museum sponsor recognition
diversify their marketing strategies have an even
greater success rate. 800 225 4324 (U.S. & Canada) ★ 20 extra VIP passes
+1 651 225 6987 Invite your special customers to enjoy free entrance
searman@ifai.com to the exhibition
★ Celebration Sponsor Flier
listing your logo, website and booth number:
•
inserted into 1,000 IFAI attendee show bags
•
tipped into the Review
September issue—the Exhibitor Preview
★
October issue—the Show Preview
★
★ “I’m a 100-year sponsor!” imprint in Review and
Expo Guide advertisers’ ads
★ A special “Thank You” page in the Expo Guide
Your cost: $7,900
Be one of 10 sponsors of beer, wine
and hors d’oeuvres on the show floor!
Deadline: April 15
Todd V. Lindemann
Vice President, Conference Management
tvlindemann@ifai.com 651-225-6918

ifaiexpo.com
Wednesday, November 7, 2012
Reception 4:00—5:00 pm ★ Anniversary Party 5:15—6:30 pm
2 ifaiexpo.com 3


Champion Level Package Education Options
Captivate thousands of buyers eager to learn about Champion Level Package Target specific attendees to fit your company's
your products and services. Your company will be at • Large banner placed in your choice of the exhibit marketing niche.
nearly every turn, overhead and in the room for the hall or keynote meeting room
most important meetings and networking events.
• Logo on signage for the Reception and the
Anniversary Party IFAI Expo Americas 2012 Education Program $1,000
• Logo on schedule of events signage • Logo and hyperlink in the digital proceedings
• Logo on entrance unit of exhibit hall • Recognition in pre-show communications
• Logo on registration desk panels • Logo displayed on session signage, onsite agenda
• Banner at ifaiexpo.com leading up to and and education journal
throughout the show • Banner and hyperlink on education web pages
• Three full registrations FREE ($1,800 value) • Listing and logo in the IFAI Expo Guide
• Free aisle sign sponsorship • Exhibit table display during session
• Education Program attendee list

IFAI Advanced Textiles Americas 2012 $2,500
• Lunch Tickets
• Logo displayed on session signage, onsite agenda
and education journal
• Banner and hyperlink in digital proceedings
• Listing and logo in the IFAI Expo Guide
• Exhibit table display during session
(must be IFAI Expo Americas 2012 exhibitor)
• Networking Reception

4 ifaiexpo.com ifaiexpo.com 5


à la carte
à la carte
A range of à la carte sponsorship options Continued

offers a variety of branding, advertising and Entrance Carpet Imprint
exhibitor opportunities designed to help you
Your company logo and booth number will 5' x 5', limit 3 $ 2,500
connect on many levels. immediately direct buyers to your booth
as they enter the show floor.

IFAI Annual Meeting Refreshments Entrance Floor Plan Map
Emblazon your company logo and booth number $ 300 Grab the attention of attendees waiting $ 1,500
on an easel sign and computer screen: to enter the show floor with your logo and
“Today’s refreshments sponsored by [you].” booth number on a floor plan display.

Aisle Signs Cyber Café Banner and Computer Landing Pages
Buyers are guaranteed to find your booth when 3 / $ 3,320 Sponsor the popular, high-traffic Cyber Café. $ 3,500
they see your company name and booth number 2 / $ 1,760
on an aisle sign above the show floor. 1 / $ 930

Website ad at www.ifaiexpo.com Drawing for Full Registration
Get the most for your ad dollars with 12 months $ 2,000 A full registration will be given away and $ 500
an ad on the IFAI Expo Americas 6 months $ 1,500 signage will direct attendees to a depository
2012 website. where your logo and booth number will
be displayed.

Interior Show Floor Banners Badge Recycle Bin
Your company’s promotional banner will $ 2,500 Attendees will recycle their name badge $ 500
be seen each day on the show floor. holders compliments of your company.

t to Pre-Show Email Blast Lanyards
Broughou by...

YZ
y Display your logo and a link to your website on one $ 350 Wrap your company around IFAI Expo Americas 2012 $ 500

X
or more emails leading up to the show. “This message attendees—literally!
is brought to you compliments of [XYZ]. Visit XYZ in
Booth #xyz.” IFAI will provide your CTR results.

Directional Kiosks Education Program Coffee Breaks – 1 Per Day
Placed in high-traffic areas, your 2 / $ 1,900 Display your brand prominently on Education $ 500
advertising message will be seen 1 / $ 1,100 Program room signage, table signage and listings
by buyers every day. on the agenda and in the IFAI Expo Guide.

Schedule-of-Events Boards Attendee Pre-Registration Mailing List
This will be the one place attendees 4 sides / $ 2,900
Supplement your marketing efforts! Purchase $ 400
look as they plan their daily schedule. 2 sides / $ 1,750
the list of IFAI Expo Americas 2012 attendees and
market to your potential buyers before the show.



Advertising Create interest and excitement
in advance During the Show Official IFAI Expo Guide
Distributed to attendees at the Boston Convention
Let buyers know where you’re going to be! Who reads the Review? Center, your ad will reach current and new readers
Advertise in the pre-show and show issues of • Managers of custom fabric and high-tech interested in finding suppliers.
Specialty Fabrics Review to attract motivated buyers product companies
to your booth. And make sure they remember
• Industry professionals involved in all aspects The November Specialty Fabrics Review Show Issue
you with an ad in the December issue with
of management, production and purchasing
IFAI Expo Americas 2012 report. This issue is distributed at the show, offering high
• Business owners/upper management impact ad coverage. Advertisers will use this space
• Most importantly, everyone who visits to congratulate members of IFAI who have seen their
IFAI Expo Americas 2012 organization reach the 100-year milestone!

Get repeated exposure in print and online
• More than 35,000 subscribers and
pass-along readers
• Thousands of IFAI Expo Americas
registered attendees
• 15,000 web visitors every month

Before the Show Advertise in issues of the Specialty Fabrics Review After the Show The December Specialty Fabrics Review
IFAI Expo Americas 2012 Report
September Exhibitor Preview—Stand out as an industry leader in
this kickoff issue—in print and online. Your ad in this last show issue will keep your
Specialty fabrics image “flashing” in the minds of your buyers.
October Show Preview—The largest issue of the year features This is the first issue for new IFAI Expo Americas
exhibitor and visitor information, and complete attendees/buyers.
registration details. Your buyers will read this issue
from the moment it arrives at their door right up to the
show—even on the plane!

Web opportunities
• Place an ad on ifaiexpo.com and/or
specialtyfabricsreview.com.
• List your company online and link to your Place an ad on ifai.com
company’s website. The show will be promoted before, throughout and
• Create a link on your website to ifaiexpo.com. following IFAI Expo Americas 2012. Thousands of
registered participants will view the final facts and
• Reach 15,000 web visitors every month. figures. Grab their attention with a banner ad that
clicks through to your website.
Show bag inserts
Exhibiting advertisers: Send your brochure, business
card and/or flyer to IFAI. The first 1,000 visitors will
receive them in a complimentary carryall to help
them navigate the show floor.
Donating exhibitors will be listed on an insert
for attendees' easy reference.



News Release Editors Press Kits
Receive media attention with a well-written news IFAI Publications IFAI Expo Americas 2012 Press Room
release. It is cost-effective, and the publicity can place Industrial Fabrics Each year IFAI invites key editors to report on the show.
you high on a customer’s agenda. Association International Bring press kits to the Press Room before the show begins
1801 County Road B W. so editors will have a preview of your offerings and visit
Develop a distribution list that includes Roseville, MN 55113 your booth on the show floor.
• IFAI's magazines and websites searman@ifai.com
The Press Room will be open daily during registration
• Industry newspapers and websites hours. Visitors must have an IFAI Expo Americas 2012 Press
Specialty Fabrics Review
Pass to gain access.
Your news release should include: Galynn D. Nordstrom
Ready to Exhibit I
nc. gdnordstrom@ifai.com What should you include in your press kit?
For Immediate Re
lease 1. Intro information and specific format (see sample). Janet Preus
Contact: • General information/history of your company
I.M. Ready 2. A strong headline summarizing the news. jlpreus@ifai.com
+1 123 456 7890 • Press releases regarding new products/services
3. Your company's city/state headquarters Marine Fabricator • Photograph with caption about new
Ready to Exhibit and date of release. Chris Tschida
new booth displa
Inc. announces products/services
(Boston, MA. - Jun
y solutions
4. The first paragraph contains the most important cptschida@ifai.com
e 1, 2012) Ready
to Exhibit Inc., ann • Brochures about your company’s
the latest in booth
displays for trade
ounced today tha
t information. Remaining paragraphs should clearly
at IFAI Expo Americ
show exhibiting will
be demonstrated
Fabric Architecture products/services
tion Center in Bos
as 2012 to be held
Nov. 7-9 at the The
Boston Conven-
support your first paragraph.
ton, MA, USA.
Bruce Wright • Your booth number and contact information
5. Product introductions, improvements, new bnwright@ifai.com
I.M. Ready, preside
nt, says the com during and after IFAI Expo Americas 2012
“premium of disp
lay booths,” which
pany has successfu
will revolutionize
lly developed the applications and general news developments are
only are the newly-d
easily assembled,
esigned booths aes
the industry. “No
thetically pleasing,
lightweight and
t good angles. Include background information on InTents • Your company’s website
to older model boo
but the cost to pur
ths.”
chase has been slic
ed in comparison your company and products. Jill Lafferty
jclafferty@ifai.com Press kit contents should be assembled as one unit,
Wekan Duit, senior 6. Include your booth number, special events
designer, stated the
new booth displays with pages collated and stapled, or in folders.
personnel to feel
“at home and rela
xed” in the midst
will allow sales
and activities.
that trade shows
generate. “These
new booths are des
of the hectic pac
e Upholstery Journal Online
tendees into the ple
asant sales space,
where personnel
igned to draw at-
7. Photos with captions increase chances of Chris Tschida
close the deal.” can swoop in and
getting press coverage. cptschida@ifai.com
8. Email the news release with digital photo
attachments. Editors prefer to receive Fabric Graphics
information electronically so the text is ready Bruce Wright
for layout placement. bnwright@ifai.com

Geosynthetics
Ron Bygness
rwbygness@ifai.com


★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★

IFAI Expo Americas 2013—
Orlando
Reserve your booth space for
IFAI Expo Americas 2013 in Orlando
IFAI Expo Americas 2013 presents a
unique opportunity, as IFAI will co-locate
with SGIA — the only international
association for specialty imaging.
Onsite booth reservation times are
scheduled according to accumulated
points. You will receive a mailing with
your point total and reservation time
before the show.

Contact IFAI today!
800 225 4324 (U.S. & Canada)
+1 651 225 6987
searman@ifai.com

1801 County Road B W | Roseville, MN 55113 USA

ifaiexpo.com

3.30.2012

IFAI Expo Americas Sponsor Brochure 2012

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IFAI Expo Americas Sponsor Brochure 2012