Making money with android applications

Making Money with Android
Applications
July 17, 2013
soniash@google.com

Google Confidential and Proprietary

Lets be Rich !


Lets be Rich !

No Secret Formula: Jini make me rich


Agenda

Awesome
Product


Agenda

Awesome
Product

Revenue
Model


Agenda

Awesome
Product

Revenue
Model

Users/Bu
yers


Agenda
Revenue
Model

Measure /
Improve
Awesome
Product

Users/Bu
yers


Awesome Product

Useful, worth buying

Awesome
Product


Awesome Product cont.
●
●

Catchy name
Increase App
discovery

Entice
Users


Catchy Application name

Create Good Application Name
Experiment with these sites to come up with a great name.
PunGenerator
NameChk
Thefreedictionary
WerdMerge
WikiRhymer


Awesome Product
●
●

Catchy name
Increase App discovery

●
●
●
●

Great User
Experience

Entice
Users

Smooth UI
Easy to use
Loads fast
Innovative design


●

Catchy name

●
●
●
●

Great User
Experience

Entice Users

Smooth UI
Easy to use
Loads fast
Innovative design

Resource
Management

●

●
●
●

Less bandwidth
Less memory
Less battery


●
●

Catchy name

●
●
●

Entice User

Resource
Management

●

Great User
Experience

●

Retain User

●

Smooth UI
Easy to use
Loads fast
Innovative design

User engagement
Constantly updated

●
●
●

Less bandwidth
Less memory
Less battery


Revenue Models

Revenue
Model


Revenue Models

In-App

Paid

Freemium
Premium

Free: Ads
funded

Subscriptions

Revenue
Model


Revenue Models

Free: Ads funded


Revenue Models

You publish
ads in your
Application

Advertiser
provides ads

Advertiser
pays for ads
based on
user clicks

You make
money


Flexible Ad Formats
BANNER
SMART BANNER


Ads funded

Internet

Admob (Ad platforms)
Does all heavy lifting

Publisher


Ads funded:

4 easy steps

Signup at admob.com


Ads funded: 4 easy steps
Signup at admob.com

Add admob library/sdk to project


Signup at admob.com


</manifest>
<uses-permission android:name="android.permission.INTERNET"
/>



Signup at admob.com


Add Permission to use internet

Specify Ad look and feel


Ads funded
<LinearLayout ……
<com.google.ads.AdView
xmlns:googleads="http://schemas.android.
com/apk/lib/com.google.ads"
android:id="@+id/ad"
android:layout_width="fill_parent"
android:layout_height="wrap_content"

googleads:adSize="BANNER"
googleads:adUnitId="@string/admob_id" />
………
</LinearLayout>


Ads funded Mediation
<LinearLayout ……
<com.google.ads.AdView
xmlns:googleads="http://schemas.android.
com/apk/lib/com.google.ads"
android:id="@+id/ad"
android:layout_width="fill_parent"
android:layout_height="wrap_content"

googleads:adSize="BANNER"
googleads:adUnitId="@string/admob_id" />
………
</LinearLayout>


Better Ads Experience
Targeted Ads
public View onCreateView (LayoutInflater inflater, ViewGroup container,
Bundle savedInstanceState) { ……..
View v = inflater.inflate(R.layout.main, container, false);
mAdStatus = (TextView) v.findViewById(R.id.status);
mAdView = (AdView) v.findViewById(R.id.ad);
mAdView.setAdListener(new MyAdListener());

AdRequest adRequest = new AdRequest();
adRequest.addKeyword("shoes");
mAdView.loadAd(adRequest);
return v;
}


Targeted Ads

User controls Ads



Targeted Ads

User controls Ads
Incentivize users to click
on Ads


Targeted Ads

User controls Ads

Incentivize users to click on Ads

Make beautiful Ads
http://code.google.com/mobile/ads/


Targeted Ads
User controls Ads
Incentivize users to click on Ads
Make beautiful Ads
Don’t be Evil


Revenue Models

Paid


Paid


Revenue Models

In-App Billing


Implementing In-App Billing



Purchase flow

Get details of items



Queries details synchronously

Application

Google
Play

Server

Does all heavy lifting



Application

Google Play
Install Billing library



Application

Google Play

Add interface to talk to library
IInAppBillingService.aidl




Application

Google Play

Add interface


Add permission to use library
<uses-permission android:name="
com.android.vending.BILLING" />



Application

Google Play

Add Interface


Permission to use lib
Connect to lib
public void onCreate (Bundle
savedInstanceState)
{ IabHelper mHelper = new
IabHelper( .... );}



Cache
Application

Google
Play

Server

query in-app item details
make/launch purchase flow
query all purchase
consume purchase


Revenue Models

Subscriptions


Subscriptions

Application

Google
Play

query in-app item details
make/launch purchase flow
query all purchase


Increase Reach/Buyers

Users/Bu
yers



Increase device coverage
●

Read Supporting Multiple Screens

Customize for tablets
●

Use 9-patch drawables



Globalize
●

2/3rd revenue from outside US



Accessibility support
●

~1 billion have accessibility needs


Social
engagement
G+ APIs

Don’t reach
wrong
audience

Reply to
reviews

Word
of
Mouth
Ask for
review/ratin
g

Constantly
update

Blog/ask
others to
blog


Blogging can increase and almost double your leads.
This is a great way to connect to people directly and
get feedback.


Incentivize
users

Campaigns

Bulk sales

Marketing
Timely
Promotions

Loyalty
programs

Cross
promotions

Comarketing


Validate / Measure and Improve

Measure/I
mprove


Devconsole/Analytics
●
●
●
●

No of users
Geo/Device
Uninstalls
Crashes



Check Optimization Tips


In App testing

Testing
●
●
●

Test using reserved/mock product IDs/products
Create Beta groups for testing and refund money
Use Sandbox environment. Add test accounts


Summary


Summary: Awesome Product

Useful, worth buying

Awesome
Product


Summary: Increase Reach/Buyers

Reach all target audience and don’t
reach wrong audience

Users/
Buyers


Summary: Revenue Models

Select Revenue Model based on application,
target audience and competition

Revenue
Model


Summary: Validate / Measure and Improve

Test with real users before releasing app

Measure/I
mprove


Thanks and Questions?

Send feedback to:
soniash@google.com

Making money with android applications

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