3. What We Do Consumer Insights Awareness Engagement Advocacy Communities Micro Blogging UGC Conversations Viral Activities Influencer Relations The Focal Point Campaign Pillars Type of activities
4. Solutions Architecture INTERNET - Social Networking Sites, Communities, Wikis, Folksonomies (collaborative tagging) and Individual Blogs. BM Conversation Measurement Platform (CMP) BM INFLUENCER PROGRAM Engagement Campaigns MONITOR MAP MEASURE ANALYZE INFLUENCE ENGAGE Market Influence Analytics PR Solutions Marketing Solutions Customer Service Solutions HR/Employee Relations
24. Unique Execution Strategy Capture audience and build a communication channel Influence and engage through an interesting two way dialogue Build a panel of experts to generate credibility Spread WOM through influencer relations 1 2 3 4 Capture a large audience via an interactive online widget that allows consumers to submit their queries and get expert tips Launched a dedicated community for Nokia Messaging India to interact and generate conversations around email on mobile Created a panel of experts aimed at addressing and resolving consumer queries Established trust amongst consumers looking for a solution Seeded the Eseries devices amongst influential Bloggers to experience and demonstrate the benefits of email on the go, how to use NMS and set up corporate emails
25. Email on Mobile, Made Easy community Opinion Polls Conversations Widget Influencer Relations Create wider access to mobile email solutions Get people to share their opinion, reach out to people Drive engagement, credibility Trigger action Adopted a 360 degree approach
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28. Nokia India Brand Campaign Started on June 2010