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Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits [email_address] Sondra Lintelmann-Dellaripa
Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN  @HarvestDev  @CTNonprofits
                   
red yellow black blue red blue orange green
 
Seek first to  Understand …. then to be  Understood ~ Stephen Covey
Outline APRIL 11th- Building Your Corporate Giving Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SHIFT: Influence on the   corporate   sector
Milton Friedman: “ The social responsibility of business is to increase its profits.  Giving by a publicly held corporation in the name of ‘social responsibility’ is a form of theft.”  1970 NYT article.
Alfred P Sloan~   “ The business of business is business.”
“ I mean, if we said right now, there's  somebody  in the next room who's  dying , let's all go save their life, you know, everybody would just get up immediately and go  get involved  in that.”
 
On 14 September 2010,  ISO 26000 ,  which gives organizations guidance  on implementing  social responsibility   (SR) was  approved   for publication as an  ISO International Standard.
 
Banking social trust for future withdrawal
 
A shift in  strategic  development of philanthropy to support their  bottom line Corporation Generous Automobile Company Hunger,  1985 Homelessness,  1988 Healthcare,  1991
CAUSES  whose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company
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What is  influencing  nonprofits ?
 
Recession = diversify to stay alive Diversify to Excel
 
Corporate giving is a result of the responsibility of companies for society.   The Nonprofit Water Cooler « A niche for corporate giving          nonprofitwatercooler.com
“ What used to be social investments aligned with timely social issues not necessarily tied to the business,  have been transformed to social investments that are aligned with the business.” The end of corporate philanthropy? – PRWeek US  prweekus.com  
Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales Support  Broker Relations What makes a good  partnership ?
 
 
" Corporate social responsibility  is the continuing  commitment  by business to contribute to economic development while  improving  the quality of life of the workforce and their families as well as of the community and society at large"  World Business Council for Sustainable Development
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Philanthropic: Impact Partnerships External: Sustainability & Environment    Internal: Corporate Governance   Administer  and Monitor
Financial Impact   Environmental Impact    Social Impact    Triple Bottom Line   Measure
1895 1953 1960/1970 1980 1989 1992 1995- to present
What is the  Goal ?
90% = Business benefits and new business opportunities
 
 
 
 
 
 
The business  goals  most often cited Enhancing the company’s reputation or  brand ,  Local  Impact Building  employee  capabilities and Improving employee recruitment and retention.
 
 
The  Nexus
 
 
 
 
 
Leadership
Advocacy
Volunteer staff
Future donors
59% say It’s  Important
Four  P ’s  not all equal
 
Concentrate their  efforts   Brand image Employee  satisfaction Local Impact
 
Build a deep  understanding  of the  benefits
Find the  right  partner.  
Key Behaviors in  Successful Partnerships
Personal  Relationships
 
 
Value  Proposition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assets of  Value
Trust
Commitment
Summary and Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Exercise
Value  Proposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market
Outline     for next week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sondra Lintelmann-Dellaripa [email_address] www.harvestdevelopmentgrp.com 860-575-5132
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SHIFT: Meeting Corporate Philanthropy Where It's Heading

  • 1. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits [email_address] Sondra Lintelmann-Dellaripa
  • 2. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN @HarvestDev @CTNonprofits
  • 3.                    
  • 4. red yellow black blue red blue orange green
  • 5.  
  • 6. Seek first to Understand …. then to be Understood ~ Stephen Covey
  • 7.
  • 8. SHIFT: Influence on the corporate sector
  • 9. Milton Friedman: “ The social responsibility of business is to increase its profits. Giving by a publicly held corporation in the name of ‘social responsibility’ is a form of theft.” 1970 NYT article.
  • 10. Alfred P Sloan~ “ The business of business is business.”
  • 11. “ I mean, if we said right now, there's somebody in the next room who's dying , let's all go save their life, you know, everybody would just get up immediately and go get involved in that.”
  • 12.  
  • 13. On 14 September 2010, ISO 26000 , which gives organizations guidance on implementing social responsibility (SR) was approved for publication as an ISO International Standard.
  • 14.  
  • 15. Banking social trust for future withdrawal
  • 16.  
  • 17. A shift in strategic development of philanthropy to support their bottom line Corporation Generous Automobile Company Hunger, 1985 Homelessness, 1988 Healthcare, 1991
  • 18. CAUSES whose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company
  • 19.
  • 20. What is influencing nonprofits ?
  • 21.  
  • 22. Recession = diversify to stay alive Diversify to Excel
  • 23.  
  • 24. Corporate giving is a result of the responsibility of companies for society.   The Nonprofit Water Cooler « A niche for corporate giving        nonprofitwatercooler.com
  • 25. “ What used to be social investments aligned with timely social issues not necessarily tied to the business, have been transformed to social investments that are aligned with the business.” The end of corporate philanthropy? – PRWeek US prweekus.com  
  • 26. Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales Support Broker Relations What makes a good partnership ?
  • 27.  
  • 28.  
  • 29. " Corporate social responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large"  World Business Council for Sustainable Development
  • 30.
  • 31. Philanthropic: Impact Partnerships External: Sustainability & Environment   Internal: Corporate Governance Administer and Monitor
  • 32. Financial Impact Environmental Impact   Social Impact   Triple Bottom Line Measure
  • 33. 1895 1953 1960/1970 1980 1989 1992 1995- to present
  • 34. What is the Goal ?
  • 35. 90% = Business benefits and new business opportunities
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. The business goals most often cited Enhancing the company’s reputation or brand , Local Impact Building employee capabilities and Improving employee recruitment and retention.
  • 43.  
  • 44.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 55. 59% say It’s Important
  • 56. Four P ’s not all equal
  • 57.  
  • 58. Concentrate their efforts Brand image Employee satisfaction Local Impact
  • 59.  
  • 60. Build a deep understanding of the benefits
  • 61. Find the right partner.  
  • 62. Key Behaviors in Successful Partnerships
  • 64.  
  • 65.  
  • 67.
  • 68. Trust
  • 70.
  • 72. Value Proposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market
  • 73.
  • 74.

Notas do Editor

  1. Stanford Graduate school of business
  2. Banking social trust for future bad business
  3. What used to look like this
  4. Now looks like this And who defines this? The company does. Not the NPO. So while you may think your Safe Kids program with seatbelt safety and reduction of underage drinking is the best fit ever for the CGAC, you will be wasting your time.
  5. Girl effect video
  6. General Mills
  7. Sam Adams
  8. Concentrate their CSR efforts
  9. Conferences and discussion in the board room about importance of philanthropy and its need to be a partnership not just pet or propaganda to have value
  10. Build a deep understanding of the benefits
  11. Relationship