This profile is of a 18-26 year old British female student or part-time worker who is atheist, single, and has a low income. She enjoys socializing with friends, going out at night to clubs and concerts, keeping up with fashion trends, and engaging in activities like shopping, bowling, and reading in her free time.

2. DEMOGRAPHIC PROFILE
Gender: Female
Religion: Atheist
Age group: 18- 26
Socio-economic group: C1 and C2
Occupation: Student, Unemployed, part time work
Social Group: Mainstream; townies
Marital status: Single
Income: None- minimal wage
Nationality: British

3. PSYCHOGRAPHIC PROFILE
A confident individual who spends most of her time
either studying, socializing or working a job at
mediocre pay. She enjoys listening to mainstream
music and attending concerts of popular artists. She
is seen as a ‘party girl’ who loves socializing with
familiar and new people and is frequently found at
multiple night clubs. She is a common customer at
karaoke bars and is always dancing and singing.
She is often seen in the latest fashion as she is quite
self conscious of her appearance but is not afraid to
speak her mind when necessary.
Likes: Socializing with friends, nights out, shopping
for bargains, bowling, cinema, night clubbing,
reading.