This document outlines the details of the Inter Hall Ad Design Competition 2010. It describes the specifications of the car being advertised called the Vayu, including its ability to drive 1000 miles on one fill of air and 30 liters of fuel. It also lists the deliverables for the competition which are a black and white poster, color poster, hoarding, website at vayuthecar.com, radio commercial, and video commercial. The goal is for teams to create a branding and advertising campaign for this new eco-friendly car called the Vayu.

1. Inter Hall Ad Design Competition 2010
Team

2. Product
Inter Hall Ad Design Competition 201031.10.2010

3. 31.10.2010
Product
Inter Hall Ad Design Competition 2010
- Air run car
- 1000 miles per fill
of air
(with one fill of air
and 30 liters of
conventional fuel)
- 6 seating capacity
- 75 hp Power
- Maximum speed
of 96 mph

4. People
Inter Hall Ad Design Competition 201031.10.2010

5. 31.10.2010
People
Inter Hall Ad Design Competition 2010
- Cost
- Safety
- Style
- Capacity
- Environment

6. Unique Selling Proposition
Inter Hall Ad Design Competition 201031.10.2010

7. Unique Selling Proposition
Inter Hall Ad Design Competition 201031.10.2010
- Operational
Cost is less
- The statement
for owning a
different car
- Eco-friendly
(saves on the
conventional
use of fuel)

8. Deliverables

9. Black and White Poster
Inter Hall Ad Design Competition 201031.10.2010

11. Espèce Engineers presents
Branding and Brand Proposition
Inter Hall Ad Design Competition 201031.10.2010

12. Inter Hall Ad Design Competition 201031.10.2010
Branding and Brand Proposition

13. Color Poster
Inter Hall Ad Design Competition 201031.10.2010

16. Hoarding
Inter Hall Ad Design Competition 201031.10.2010

19. Vayu Website
Inter Hall Ad Design Competition 201031.10.2010
http://www.vayuthecar.com

20. Radio Commercial
Inter Hall Ad Design Competition 201031.10.2010

21. Video Commercial
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24. Inter Hall Ad Design Competition 2010
Team
Thank You