Presentation that I completed with a team at the FutureM College Face off

1. Life is Good Foundation
Bentley University Team B

2. Life is Good Foundation: Playmakers
• Playmakers provide innovative training and
support to frontline child care professionals
• Dedicated to helping children overcome life-
threatening challenges including violence,
illness, and extreme poverty.
• Volunteers: preschool teachers, early child
care providers, Child Life Specialists, social
workers, and adults
• Helping kids 3-6, therapeutic play

3. Goals and Objectives
• Increase Playmakers
• Bring awareness to childhood trauma
• Attract funders
• Separate Life is Good, corporate for-profit
company, from Life is Good Foundation,
501(c)(3) non-profit.

4. Our Plan
• Playmaker Social Microsite
• YouTube Documentary Series
• Newspaper and Magazine Outreach
• Life is Good Webathon

5. Playmaker Social Microsite
• Real people doing real stuff that matters
• Playmaker profiles and blogs: stories “I am a
Playmaker”
• Articles and quick facts spreading awareness
about childhood trauma
• Launch at Life is Good festival (25,000
attendees)
• Twitter hashtag #iamaplaymaker

6. YouTube Documentary Series
• Professional video documentary series
• Episodes following one playmaker and one
child.
– Narrated by the playmaker
– Following child’s struggle and development
• Documenting and portraying awareness for
childhood trauma
• Viral
• Converting viewers and followers into donors

7. Newspaper and Magazine Outreach
• Childhood Trauma: The Silent Epidemic
• Compel to donate to Life is Good Foundation
• Distinguishing the Foundation from the for-
profit parent company
• Direct to microsite, documentary series,
webathon

8. Life is Good Webathon
• Culmination of efforts to convert followers
subscribers amassed from microsite,
documentary series, and outreach into donors
• Celebrity hosts
• 24 hour Live Fundraiser
• Page on microsite with a map and locations of
donors
• Twitter hashtag #iamaplaymaker

9. Conclusion
• Playmaker Social Microsite
• YouTube Documentary Series
• Newspaper and Magazine Outreach
• Life is Good Webathon

10. Thank you