The document discusses outdoor advertising and its growing audience. It notes that people spend over 60% more time out of the home now than 25 years ago. When outside the home, people are exposed to outdoor media like billboards. Billboards have been shown to move consumers to action. The document also lists some of the major cities and regions where CBS Outdoor provides coverage across different outdoor advertising platforms like billboards, street furniture, bus shelters and rail stations.

1. Always On . Always There.

2. The CBS Family

3. Powerful Presence

4. Global Coverage: The U.S. & Beyond

5. Out-of-Home: Growing Audience People are gone from home over 60% more than 25 years ago Source: Census Data – National Household Travel Survey & Nationwide Personal Transportation Survey

6. Out-of-Home: It’s where the people are! Source: The Arbitron Outdoor Study 2005, Arbitron, Inc. Exposure to OOH Media (past 7 days)

7. Average Miles Traveled: 1,101 over the past four weeks Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, 2001, Arbitron, Inc.

8. More Time Spent in Cars “ Are you spending more or less time in cars than one year ago?” Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

9. Billboards Move Consumers to Action Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

10. High Awareness of Transit Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

11. Outdoor COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…

12. COVERAGE: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Minneapolis, Phoenix, Miami, Denver, San Diego & Baltimore Street Furniture

13. COVERAGE: Los Angeles, Chicago, San Francisco, Washington DC, Atlanta, Detroit, Miami and Cleveland Bus

14. COVERAGE: New York, Los Angeles, Philadelphia, San Francisco, Atlanta, Minneapolis, Miami and Cleveland Rail & Subway

15. Malls COVERAGE: Throughout North America including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington DC, Atlanta, Houston and beyond…