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Context
                                              Thing(s)
                       Value      Person(s)
                    Judgment(s)
    A Model of Reputation
       Information
Reputation
                Bryce Glass
                 @soldierant
        http://buildingreputation.com

               April 10, 2011
I’m Bryce.
                                                            Context
                                                 Thing(s)
                           Value     Person(s)
                       Judgment(s)
             Information
Reputation
14.6 mi.
 22 min
A restaurant
review site that
allows the
community to
then rate the
reviews
themselves.
Reputation is
  information used to
make value judgments
about a person or thing
 …within a context for
        a time.
Context
                                                 Thing(s)
                           Value     Person(s)
                       Judgment(s)
             Information
Reputation
Information
Information
may take the form of…
Abstractions like Scores
Information

Engagement Statistics
Information
                        #WINNING!
Engagement Statistics
Information
                        #WINNING!
Engagement Statistics
Information

Performance Statistics
Information
History, Achievements, Badges
Information
    Where does it come from?
Explicit Inputs
Information
Perils of explicit inputs
• Don’t design your system input- rst. Fads come and go.
• They invite gaming
• Particularly problematic when people are the object
    being rated
•   May introduce strange social pathologies
Information
Information
 Where else does it come from?
Implicit Inputs
Information
 Where else does it come from?
Implicit Inputs
Information
Intrinsic Characteristics




                            “Scar” by Timmy Toucan on flickr
                            http://www.flickr.com/photos/timmythesuk/
                            114077652/
Information

    Type                 Show to…                         Purpose

                                                     Inform / Educate /
  Personal            Owner Only                          Motivate

                                               Allow users to make value
   Public               Everyone                      judgments

                                                    Track bad actors, make
 Corporate              Nobody*                         content quality
                                                        determinations
             * but yourself & internal team… duh!
Value   Person(s)
Judgments
n
    Value judgments are about
              Value.
Value        Person(s)
Judgments
n   Of the Object:
    • Is this good?
    • Will I enjoy it?
    • Is it worth the next 2 mins 37 seconds?
    • Will it meet my needs for this context?
    • Is something else better?

    • And so on…
Value       Person(s)
Judgments
n   Of the Source:
    • Who made this?
    • Do I trust them?
    • What was their intent?
    • Will this harm me? My computer? My
    phone?!
Value   Person(s)
Judgments
n
Value        Person(s)
Judgments
n   Of the system:
    • Am I con dent that the information
    presented is accurate?
    • Up to date?
    • Not tampered with? Or gamed?
Context
                Thing(s)
    Person(s)
)


            We call both of these
            “Reputable Objects.”
Context
                 Thing(s)
    Person(s)
)
    People May Have…
    • Contributor Reputations
       How much do people like their ‘stuff?’
    • Performance Reputations
       Wins v. Losses
    • Moderator Reputations
       When they mod something up or down, are
       they usually “right?”
Context
                 Thing(s)
    Person(s)
)
    What things are good reputable
    objects?
    • Interesting
    • High decision investment
    • Some intrinsic value worth enhancing
    • Has a useful lifespan
Context
g(s)
Context   is a tricky thing.
g(s)


           What de nes a context?
Context
g(s)                                                            Context
                                                     Thing(s)
                               Value     Person(s)
                           Judgment(s)
                 Information
  Reputation

                  + any X-FACTORS
Context
g(s)


           Local vs. Global Contexts
Context
g(s)
Context
g(s)


                 Global Contexts?
Context
                                                 Thing(s)
                           Value     Person(s)
                       Judgment(s)
             Information
Reputation
Context
                                                 Thing(s)
                           Value     Person(s)
                       Judgment(s)
             Information
Reputation
Context
g(s)


                 FICO?
Context
g(s)


                 Global Context
Context
                                                 Thing(s)
                           Value     Person(s)
                       Judgment(s)
             Information
Reputation
14.6 mi.
      22 min




Let’s make this better…
Reputations: Destination Arrival,
Traffic Interference
Information: Score (Time
Estimate); Levels (Red, Green,
Yellow Traffic Estimates, by
Segment & Overall); Badges
(Accident Locations)
Judgments: Will I make it on
time? Is my commute gonna
suck? Just how screwed am I?
Objects: A Route; A number of
‘Segments’
… oh, and some other drivers.
Context: Route 101, driving up
the Bay Area peninsula, at Rush
Hour. For the next 1 hr, 12
minutes.
Judgments: Will I make it on
time? Is my commute gonna
suck? Just how screwed am I?
Says who?
How reliable is this information?
How current is it?



Thank You.

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A Model of Reputation

  • 1. Context Thing(s) Value Person(s) Judgment(s) A Model of Reputation Information Reputation Bryce Glass @soldierant http://buildingreputation.com April 10, 2011
  • 2. I’m Bryce. Context Thing(s) Value Person(s) Judgment(s) Information Reputation
  • 4.
  • 5.
  • 6. A restaurant review site that allows the community to then rate the reviews themselves.
  • 7. Reputation is information used to make value judgments about a person or thing …within a context for a time.
  • 8. Context Thing(s) Value Person(s) Judgment(s) Information Reputation
  • 10. Information may take the form of… Abstractions like Scores
  • 12. Information #WINNING! Engagement Statistics
  • 13. Information #WINNING! Engagement Statistics
  • 16. Information Where does it come from? Explicit Inputs
  • 17. Information Perils of explicit inputs • Don’t design your system input- rst. Fads come and go. • They invite gaming • Particularly problematic when people are the object being rated • May introduce strange social pathologies
  • 19. Information Where else does it come from? Implicit Inputs
  • 20. Information Where else does it come from? Implicit Inputs
  • 21. Information Intrinsic Characteristics “Scar” by Timmy Toucan on flickr http://www.flickr.com/photos/timmythesuk/ 114077652/
  • 22. Information Type Show to… Purpose Inform / Educate / Personal Owner Only Motivate Allow users to make value Public Everyone judgments Track bad actors, make Corporate Nobody* content quality determinations * but yourself & internal team… duh!
  • 23. Value Person(s) Judgments n Value judgments are about Value.
  • 24. Value Person(s) Judgments n Of the Object: • Is this good? • Will I enjoy it? • Is it worth the next 2 mins 37 seconds? • Will it meet my needs for this context? • Is something else better? • And so on…
  • 25. Value Person(s) Judgments n Of the Source: • Who made this? • Do I trust them? • What was their intent? • Will this harm me? My computer? My phone?!
  • 26. Value Person(s) Judgments n
  • 27. Value Person(s) Judgments n Of the system: • Am I con dent that the information presented is accurate? • Up to date? • Not tampered with? Or gamed?
  • 28. Context Thing(s) Person(s) ) We call both of these “Reputable Objects.”
  • 29. Context Thing(s) Person(s) ) People May Have… • Contributor Reputations How much do people like their ‘stuff?’ • Performance Reputations Wins v. Losses • Moderator Reputations When they mod something up or down, are they usually “right?”
  • 30. Context Thing(s) Person(s) ) What things are good reputable objects? • Interesting • High decision investment • Some intrinsic value worth enhancing • Has a useful lifespan
  • 32. Context is a tricky thing. g(s) What de nes a context?
  • 33. Context g(s) Context Thing(s) Value Person(s) Judgment(s) Information Reputation + any X-FACTORS
  • 34. Context g(s) Local vs. Global Contexts
  • 36. Context g(s) Global Contexts?
  • 37. Context Thing(s) Value Person(s) Judgment(s) Information Reputation
  • 38. Context Thing(s) Value Person(s) Judgment(s) Information Reputation
  • 39. Context g(s) FICO?
  • 40. Context g(s) Global Context
  • 41. Context Thing(s) Value Person(s) Judgment(s) Information Reputation
  • 42. 14.6 mi. 22 min Let’s make this better…
  • 43. Reputations: Destination Arrival, Traffic Interference Information: Score (Time Estimate); Levels (Red, Green, Yellow Traffic Estimates, by Segment & Overall); Badges (Accident Locations) Judgments: Will I make it on time? Is my commute gonna suck? Just how screwed am I? Objects: A Route; A number of ‘Segments’ … oh, and some other drivers. Context: Route 101, driving up the Bay Area peninsula, at Rush Hour. For the next 1 hr, 12 minutes.
  • 44. Judgments: Will I make it on time? Is my commute gonna suck? Just how screwed am I? Says who? How reliable is this information? How current is it? Thank You.