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RESOCIAL
Digital Marketing Report 2013
Friday, 27 Sep to Dec 2013
C
O
S

L
A
I

hello, we are RESOCIAL

E
R

reputation management
& digital comms agency
www.resocial.gr
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation
Which social media accounts we activated

active
activated

activated

activated

activated
activated

activated
activated
activated
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Facebook - http://www.facebook.com/PhytoHellas
1) Facebook account maintenance.
2) Facebook competition action in associate with bloggers.
About blog: Tickityflippinboo Magazine deals with fashion and the arts both in UK
and internationally, combining a dynamic visual content with exciting discussion in the social media
networks, pushing the limits while exploring the best in contemporary fashion urban culture.

Contest target: Increase Facebook Likes
Contest type: Phyto products lottery
( 5 Phytovolume shampoos & 5 Phytobaume Volume conditioners)

Date: 04/11/2013 - 10/11/2013
Results : More than

700 Likes
Link:
https://www.facebook.com/photo.php?fbid=430380183730569&set=a.1229676778051
56.16195.121713784597212&type=1&relevant_count=1

10/11/2013
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Facebook

Some of the contests sites that reblogged the competition
http://www.diagonismoidwra.gr/2013/11/08/diagonismos-tickityflippinboo-doro-5-set-proionta-phyto-paris/
http://www.e-win.gr/diagonismos-tickityflippinboo-magazine-me-dora-sampouan-phytovolume-ke-malaktikeskremes-mallion-phytobaum-volume-tis-phyto-paris/
http://diagonismos.gr/tag/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF%8C%CF%82-tickityflippinboo/
http://kerdise-to.gr/diagonismoi/Oct2013/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF
%8C%CF%82-tickityflippinboocom-%CE%BC%CE%B5-%CE%B4%CF%8E%CF%81%CE%B1-5-%CF%83%CE%B1%CE%BC
%CF%80%CE%BF%CF%85%CE%AC%CE%BD-phytovolume-%CE%BA%CE%B1%CE%B9-5-%CE%BC%CE%B1%CE%BB%
CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AD%CF%82
http://ediagonismoi.gr/2013/11/05/diagonismos-me-doro-proionta-peripiisis-phytovolume/
http://www.saveandwin.gr/diagonismoi/diagonismos-tickityflippinboo-magazine-me-doro-se-5-tyxerous-proionta-peripoiisis-phytovolume/
http://www.globalikeme.com/%CF%85%CE%B3%CE%B5%CE%AF%CE%B1-%CE%BA%CE%B1%CE%B9-%CE%BF%CE%BC%CE%
BF%CF%81%CF%86%CE%B9%CE%AC/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF
%8C%CF%82-%CE%B1%CF%80%CF%8C-%CF%84%CE%BF-tickityflippinboo-magazine/
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Instagram - http://instagram.com/phytohellas
Instagram account daily updates & maintenance.
Instagram Photo Updates includes Phyto products, Collaborated pharmacies
events capture, Haircuts & hairstyling suggestions, Photoshootings with
Phyto Products.
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Twitter - http://twitter.com/phytogr
Twitter account daily updates and maintenance. Updates includes Phyto
products, Collaborated pharmacies events capture, Haircuts & hairstyling
suggestions, Photoshootings with Phyto Products.
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Pinterest - http://www.pinterest.com/phytohellas/
Phyto Actions like products, contests and events separated by subject on Pinterest’s Photo Boards.
Frequent udpates on a weekly basis.
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Foursquare - http://foursquare.com/phytogr
We started a network of collaborated pharmacies on Foursquare using the branded umbrella
“Phyto Hair Beauty Places”
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Youtube
Youtube Proffesional channel development started using Phyto official videos.

We generated custom titles,
descriptions and tags
in Greek language at the existing
Phyto official videos.
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Google Plus - https://plus.google.com/+PhytoHellas/
Google Plus account daily updates and maintenance. Updates includes Phyto
products, Collaborated pharmacies events capture, Haircuts & hairstyling
suggestions, Photoshootings with Phyto Products.
SOCIAL MEDIA MANAGEMENT
Digital Assets Audit & Creation

Tumblr - http://phytohellas.tumblr.com/
Tumblr posts in a daily basis mainly for Phyto products & Hair treatments.

POST STRUCTURE

Fresh & unique
content

link to the
official
website
of PHYTO

targeted tags
RESOCIAL
www.resocial.gr
Digital Marketing Report 2013

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Phyto Hellas Social Media Strategy & Management

  • 1. RESOCIAL Digital Marketing Report 2013 Friday, 27 Sep to Dec 2013
  • 2. C O S L A I hello, we are RESOCIAL E R reputation management & digital comms agency www.resocial.gr
  • 4. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Which social media accounts we activated active activated activated activated activated activated activated activated activated
  • 5. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Facebook - http://www.facebook.com/PhytoHellas 1) Facebook account maintenance. 2) Facebook competition action in associate with bloggers. About blog: Tickityflippinboo Magazine deals with fashion and the arts both in UK and internationally, combining a dynamic visual content with exciting discussion in the social media networks, pushing the limits while exploring the best in contemporary fashion urban culture. Contest target: Increase Facebook Likes Contest type: Phyto products lottery ( 5 Phytovolume shampoos & 5 Phytobaume Volume conditioners) Date: 04/11/2013 - 10/11/2013 Results : More than 700 Likes Link: https://www.facebook.com/photo.php?fbid=430380183730569&set=a.1229676778051 56.16195.121713784597212&type=1&relevant_count=1 10/11/2013
  • 6. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Facebook Some of the contests sites that reblogged the competition http://www.diagonismoidwra.gr/2013/11/08/diagonismos-tickityflippinboo-doro-5-set-proionta-phyto-paris/ http://www.e-win.gr/diagonismos-tickityflippinboo-magazine-me-dora-sampouan-phytovolume-ke-malaktikeskremes-mallion-phytobaum-volume-tis-phyto-paris/ http://diagonismos.gr/tag/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF%8C%CF%82-tickityflippinboo/ http://kerdise-to.gr/diagonismoi/Oct2013/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF %8C%CF%82-tickityflippinboocom-%CE%BC%CE%B5-%CE%B4%CF%8E%CF%81%CE%B1-5-%CF%83%CE%B1%CE%BC %CF%80%CE%BF%CF%85%CE%AC%CE%BD-phytovolume-%CE%BA%CE%B1%CE%B9-5-%CE%BC%CE%B1%CE%BB% CE%B1%CE%BA%CF%84%CE%B9%CE%BA%CE%AD%CF%82 http://ediagonismoi.gr/2013/11/05/diagonismos-me-doro-proionta-peripiisis-phytovolume/ http://www.saveandwin.gr/diagonismoi/diagonismos-tickityflippinboo-magazine-me-doro-se-5-tyxerous-proionta-peripoiisis-phytovolume/ http://www.globalikeme.com/%CF%85%CE%B3%CE%B5%CE%AF%CE%B1-%CE%BA%CE%B1%CE%B9-%CE%BF%CE%BC%CE% BF%CF%81%CF%86%CE%B9%CE%AC/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%83%CE%BC%CF %8C%CF%82-%CE%B1%CF%80%CF%8C-%CF%84%CE%BF-tickityflippinboo-magazine/
  • 7. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Instagram - http://instagram.com/phytohellas Instagram account daily updates & maintenance. Instagram Photo Updates includes Phyto products, Collaborated pharmacies events capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.
  • 8. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Twitter - http://twitter.com/phytogr Twitter account daily updates and maintenance. Updates includes Phyto products, Collaborated pharmacies events capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.
  • 9. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Pinterest - http://www.pinterest.com/phytohellas/ Phyto Actions like products, contests and events separated by subject on Pinterest’s Photo Boards. Frequent udpates on a weekly basis.
  • 10. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Foursquare - http://foursquare.com/phytogr We started a network of collaborated pharmacies on Foursquare using the branded umbrella “Phyto Hair Beauty Places”
  • 11. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Youtube Youtube Proffesional channel development started using Phyto official videos. We generated custom titles, descriptions and tags in Greek language at the existing Phyto official videos.
  • 12. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Google Plus - https://plus.google.com/+PhytoHellas/ Google Plus account daily updates and maintenance. Updates includes Phyto products, Collaborated pharmacies events capture, Haircuts & hairstyling suggestions, Photoshootings with Phyto Products.
  • 13. SOCIAL MEDIA MANAGEMENT Digital Assets Audit & Creation Tumblr - http://phytohellas.tumblr.com/ Tumblr posts in a daily basis mainly for Phyto products & Hair treatments. POST STRUCTURE Fresh & unique content link to the official website of PHYTO targeted tags