Presentation การบรรยาย ผอ. Software Park เปิดงานปฐมนิเทศผู้ประกอบการรุ่นใหม่ รุ่นที่ 10 วันที่ 24 พ.ค. ถภ

1. Software Park Thailand
The New Challenge
Incubation #10
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
24 May 2011

2. SP SOFTWARE SERVICE CO.,LTD.
CONNEXION
TM
EXPERT
DREAMDIGITAL
Innovation * Creativity * Knowledge
NIS: บริษัท เน็ต เวิร์ค อิน โฟ โซลูช ั่น จำกัด
Open Enterprise Systems ADVANCE

3. Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.

4. Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda

5. Facility
Management
(Landmark)
Strengthen
SW Industry
Technology Software
Advisory Park
Demand
Driven
Collaboration

6. Technology Enabling Services
Facility Management Services •Provide technology Platform
Collaborate with stakeholder to provide
•Office Rental, Training & latest technology to alliances
Meeting Room Rental, Park Clustering
Technology Transfer
IT Advisory
SOFTWARE PARK •Promote transfer of relevant
•Improve standard of local technologies for software
software companies to THAILAND industry –professional and
international level management levels
Software Business Enabling
•Promote use of IT, to all sectors of the economy to help
increase productivity and competitiveness
•Collaboration with the industry
•Create environment conducive for software businesses
6

7. Software Business Enabling
Software Park Thailand www.swpark.or.th
Innovation Cluster 1, www.sciencepark.or.th
Thailand Science Park
Software Park Phuket www.softwareparkphuket.com
Korat Software Park www.koratswpark.org
E-saan Software Park www.esswpark.org
Chiang Mai Software
Technology and Outsourcing
Centr

8. Next Major Computing Cycle
Source: Morgan Stanley 2009

9. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks

10. Gartner Top 10 Strategic Technologies

11. Global Trends
Consolidation of the Industry
Services
Outsourcing and Offshoring
Cloud Computing and Internet as a Platform
Mobile Devices
Embedded Software

12. The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused

13. Social Business Landscape
Source : Hinchcliffe at SBS 2010

14. The 21st Century Business Environment
Source : Hinchcliffe at SBS 2010

15. Towards ASEAN Community 2015
ASEAN COMMUNITY 2015
ASEAN Security ASEAN Economic ASEAN Socio-
Community (ASC) Community (AEC) Cultural Community
(ASCC)
The Peaceful, Prosperous, and People-Centric ASEAN
Producton/Supply Regional Producton Base Single Regional Market Consumpton/Demand
Dual Track Strategy

16. Impact of AEC
•
Gross GDP to 2.65 Trillion from 1.8
•
Free fow of Human Resources
•
Landing pad for re-export
•
Re-thinking of Investment Incentve
•
Large investment opportunity
•
Industry Shif
Source : Nattasak; Oracle Thailand

17. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”

18. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

19. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”

20. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010

21. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

22. Cloud Computing Market

23. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
– BlackBerry, Windows Phone 7
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine

24. iOS Training
Mobile Devices for Modern Business
iPhone Application Development : Basic
– 5 Days course
– First Course 7-11 Feb
iPhone Application Development : Advance
– 5 Days course
– First Course 14 – 18 March
http://www.swpark.or.th/service/ttd/annual-
training-schedule

25. Mobile Technology for Thailand
Mobile Application Development group
MTSquare
Seminar/Workshop
Mobile Dev Tech Talk
Android Workshop
Goto Market
www.facebook.com/mtsquare

26. True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry

27. Software Business Enabling
Seminar AEC 2015 : 31 May
Empowerment Seminar Series: 10 June
Business Trip to Korea and Indonesia
– Pre-launch 7 June
www.facebook.com/softwareparkthailand

28. Seminars
IASA Thailand
– Enterprise Architecture
Thailand SPIN
– Project Management
– Software Testing
– PPQA

29. knowhow.swpark.or.th

30. The Strategic Positioning to Win in
the“Flat World”
Winners
Are the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a
segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.

31. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand