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June 21, 2011




Agenda
 How to Win Project From Abroad
 How to Efficiently Manage ITO
 Key Factors to Manage a Successful ITO
 Recommendation




                               -2-
How to Win Project From Abroad
  How to find the leads
                                                                     To explore opportunity in each country
                                                     Business        To get introduced to local partner
                                                  event/ mission     we possibly connect with
                                                      abroad         Low expectation to get the leads



                                                                                   Alliance with    To seek for marketing
                                                                                        Local       assistance in the target
                                                                                      partner       country
To gain working experiences        Start from
To built reference site         Subcontracting
                                  Project from
                                Bigger company


                                                   Channel
                                                 To find leads

   Happens only after a long
   period working with
                                   Customer
   customers
                                     leads                                          Co-marketing
   Depends on our quality of       customer                                         program with
   work delivered to customer                                                         IT global
                                                                                       players

                                                      Starts from
                                                     conglomerate             Choose project related to operation
                                                     customer with            Take time before being able to go
                                                      branches in             international
                                                        Thailand

                        Suitable combination of different channels
                                                       -3-




  How to Win Project From Abroad

                                          How to find the leads


    Business event/ mission abroad


    Alliance with Local partner


    Co-marketing program with IT global players


    Subcontracting projects from other companies


    Start with conglomerate customer with branches in Thailand


    Customer leads customer




                                                       -4-
How to Win Project From Abroad

                           Our
                          Price



          Our
                           What
      Communication International                Our
         ability     Customers                Capability
                         Look For




                        Our
                      Potential

                             -5-




How to Win Project From Abroad

          Key Factors to win the deals




              ATTRACTIVE PRICING STRATEGY

                    GOOD PROPOSAL

              SUCCEED IN BUILDING TRUST

                    เปนตัวจริงในสิ่งที่ทํา




                             -6-
How to Efficiently Manage ITO

Project staffing & organization

 Appoint enough qualified leaders and staff for each team

   •   Design team – Design lead
   •   Development team – Application lead, tools specialist
   •   Technical support team – Miiddle tier & DBA specialist
   •   QA team




                                                                Project Organization

   • Centralize control of Design and Development
   • Decentralized working team controlled by leaders



                                                -7-




How to Efficiently Manage ITO

Software Development

 Survey & Design

   • Provide consultation and ensure practical design
   • Use functional spec or use case to communicate the design
     with both internal team and customers




                                                -8-
How to Efficiently Manage ITO

Software Development

 Coding

   • BA+SA+ coder work closely to ensure understanding of correct program specification
   • SA + Coder work closely to ensure the good quality of code
   • Communicate clearly to the team to think & ask questions for unclear points
     when coding, not just follow the spec.




                                             -9-




How to Efficiently Manage ITO

Software Development

 Coding

   • Introduce standard framework, template, utilities wherever possible
          ̵ Standard framework, template, utilities to be built by tools specialist
           ̵ Consider technology as tools to serve the function,
                 » Carefully choose the tools
                 » DON’T always change and jump to new techniques only because you love it.
                    Bare in mind there is huge cost of introduction & implementation.
                 » Improve those standards from time to time
            ̵ Once introduced, the same standard should last for 3-5 years
              (for large scale application)




                                             - 10 -
How to Efficiently Manage ITO

Software Development

 Coding

   • Announce coding standard and communicate to all levels
          ̵ Clearly state what must be done and MUST NOT be done
   • Perform code review to ensure the code complies with standard
   • Strictly follow all standards and DO NOT compromise this point.




                                              - 11 -




How to Efficiently Manage ITO

Software Development

 Testing

   • Against functional spec. to try to find problems before customers do
           ̵ Functional test
            ̵ Integration test
   • Test both happy & unhappy flows
   • Utilize test tool




                                              - 12 -
How to Efficiently Manage ITO

Software Development

 Documentation

   • Suitable documentation for internal use and customer use
   • Need to clarified and agreed with customer a list of deliverables from the very beginning




                                               - 13 -




How to Efficiently Manage ITO

Software Development

 Implementation

   • Prepare and appoint person to perform training
   • Prepare and organize team for
         ̵ SIT/UAT support
          ̵ Go live support
           ̵ Plan who will stand by on site, off shore




                                               - 14 -
How to Efficiently Manage ITO

Software Development

 Implementation

   •   Tools for log tracking
   •   Communication channel
   •   Tools for log tracking
   •   In case of migration from old to new system, need to plan for the roll back




                                                - 15 -




How to Efficiently Manage ITO

Configuration Management

 Strictly control the configuration management




                       Utilize tools for system deployment on different environment




                                                - 16 -
How to Efficiently Manage ITO

Source code & document version management

 Strictly control source code version




                             Set up rules and communicate well with team member




                                              - 17 -




How to Efficiently Manage ITO

Project Management

 Project Planning

   • Develop a realistic plan
   • Communicate and discuss with team about the plan




                                                                 Project Follow up

   •   Daily follow up within the workgroup
   •   Weekly follow up for level
   •   Daily communication with customer work group via e-mail
   •   Once a week with customer steering committee



                                              - 18 -
How to Efficiently Manage ITO

Project Management

 Change of request management

   • Any change request raised, need to communicate with customer to confirm
     as soon as possible if there is impact on the plan and cost




                                                                Issue & risk management

   •   Risk & issues must be included as one of the topics in the follow up meeting
   •   Need to identify severity of each risk & issue
   •   Propose solution & responsible party with deadline to resolve them
   •   Follow up closely to close them as planned



                                                - 19 -




                                                - 20 -
Recommendation
 Find your strength/expertise & start with small project
 Keep promises and never promise what you can’t deliver
 Make clear communication with customer
  • What can be done, what cannot be done
  • In case of any delay, need to inform customer in advance with recovery plan
 Try to establish & maintain long term relationship with existing customer
 Try to become customers IT strategic partner
 How can we differentiate ourselves from competitors
  • Small but flexible
  • Build value on your services
         Be professional
         Deliver only good quality work products
         Deliver practical solution
  • Deliver ‘touch of Thai’ in your IT services
         Service mind
         Commitment to success
         Willingness to help when customer face problems
         Relationship not only money is considered.

                                            - 21 -

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Managing successful ITO Project

  • 1. June 21, 2011 Agenda How to Win Project From Abroad How to Efficiently Manage ITO Key Factors to Manage a Successful ITO Recommendation -2-
  • 2. How to Win Project From Abroad How to find the leads To explore opportunity in each country Business To get introduced to local partner event/ mission we possibly connect with abroad Low expectation to get the leads Alliance with To seek for marketing Local assistance in the target partner country To gain working experiences Start from To built reference site Subcontracting Project from Bigger company Channel To find leads Happens only after a long period working with Customer customers leads Co-marketing Depends on our quality of customer program with work delivered to customer IT global players Starts from conglomerate Choose project related to operation customer with Take time before being able to go branches in international Thailand Suitable combination of different channels -3- How to Win Project From Abroad How to find the leads Business event/ mission abroad Alliance with Local partner Co-marketing program with IT global players Subcontracting projects from other companies Start with conglomerate customer with branches in Thailand Customer leads customer -4-
  • 3. How to Win Project From Abroad Our Price Our What Communication International Our ability Customers Capability Look For Our Potential -5- How to Win Project From Abroad Key Factors to win the deals ATTRACTIVE PRICING STRATEGY GOOD PROPOSAL SUCCEED IN BUILDING TRUST เปนตัวจริงในสิ่งที่ทํา -6-
  • 4. How to Efficiently Manage ITO Project staffing & organization Appoint enough qualified leaders and staff for each team • Design team – Design lead • Development team – Application lead, tools specialist • Technical support team – Miiddle tier & DBA specialist • QA team Project Organization • Centralize control of Design and Development • Decentralized working team controlled by leaders -7- How to Efficiently Manage ITO Software Development Survey & Design • Provide consultation and ensure practical design • Use functional spec or use case to communicate the design with both internal team and customers -8-
  • 5. How to Efficiently Manage ITO Software Development Coding • BA+SA+ coder work closely to ensure understanding of correct program specification • SA + Coder work closely to ensure the good quality of code • Communicate clearly to the team to think & ask questions for unclear points when coding, not just follow the spec. -9- How to Efficiently Manage ITO Software Development Coding • Introduce standard framework, template, utilities wherever possible ̵ Standard framework, template, utilities to be built by tools specialist ̵ Consider technology as tools to serve the function, » Carefully choose the tools » DON’T always change and jump to new techniques only because you love it. Bare in mind there is huge cost of introduction & implementation. » Improve those standards from time to time ̵ Once introduced, the same standard should last for 3-5 years (for large scale application) - 10 -
  • 6. How to Efficiently Manage ITO Software Development Coding • Announce coding standard and communicate to all levels ̵ Clearly state what must be done and MUST NOT be done • Perform code review to ensure the code complies with standard • Strictly follow all standards and DO NOT compromise this point. - 11 - How to Efficiently Manage ITO Software Development Testing • Against functional spec. to try to find problems before customers do ̵ Functional test ̵ Integration test • Test both happy & unhappy flows • Utilize test tool - 12 -
  • 7. How to Efficiently Manage ITO Software Development Documentation • Suitable documentation for internal use and customer use • Need to clarified and agreed with customer a list of deliverables from the very beginning - 13 - How to Efficiently Manage ITO Software Development Implementation • Prepare and appoint person to perform training • Prepare and organize team for ̵ SIT/UAT support ̵ Go live support ̵ Plan who will stand by on site, off shore - 14 -
  • 8. How to Efficiently Manage ITO Software Development Implementation • Tools for log tracking • Communication channel • Tools for log tracking • In case of migration from old to new system, need to plan for the roll back - 15 - How to Efficiently Manage ITO Configuration Management Strictly control the configuration management Utilize tools for system deployment on different environment - 16 -
  • 9. How to Efficiently Manage ITO Source code & document version management Strictly control source code version Set up rules and communicate well with team member - 17 - How to Efficiently Manage ITO Project Management Project Planning • Develop a realistic plan • Communicate and discuss with team about the plan Project Follow up • Daily follow up within the workgroup • Weekly follow up for level • Daily communication with customer work group via e-mail • Once a week with customer steering committee - 18 -
  • 10. How to Efficiently Manage ITO Project Management Change of request management • Any change request raised, need to communicate with customer to confirm as soon as possible if there is impact on the plan and cost Issue & risk management • Risk & issues must be included as one of the topics in the follow up meeting • Need to identify severity of each risk & issue • Propose solution & responsible party with deadline to resolve them • Follow up closely to close them as planned - 19 - - 20 -
  • 11. Recommendation Find your strength/expertise & start with small project Keep promises and never promise what you can’t deliver Make clear communication with customer • What can be done, what cannot be done • In case of any delay, need to inform customer in advance with recovery plan Try to establish & maintain long term relationship with existing customer Try to become customers IT strategic partner How can we differentiate ourselves from competitors • Small but flexible • Build value on your services Be professional Deliver only good quality work products Deliver practical solution • Deliver ‘touch of Thai’ in your IT services Service mind Commitment to success Willingness to help when customer face problems Relationship not only money is considered. - 21 -