Translated version of my presentation at the 3rd Social Media Conference by the Institute of Communications. Athens, Greece, February 2012
See the blog post - http://www.digitalscullery.eu/ukcook/?p=4659
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Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens
1. Cooking for trouble?
A blogger’s collaboration with Unilever
Greece and OgilvyOne Athens
Sofia Gkiousou
www.DigitalScullery.eu
Feb. 2012
2. The invitations
1998 First online writings
2002 London calling
2004 Digital Era
www.digital-era.org
2009 SoMaFusion
www.somafusion.com
2009 Digital Scullery
www.digitalscullery.eu
www.DigitalScullery.eu
3. The ingredients
• Lentils and how they inspire
cooking
• The Greek proverb: Love first
passes through the stomach
• Food that puts hair on your
chest
• Digital Scullery community &
friends
www.DigitalScullery.eu
8. Hors d’oeuvre
• Unilever & Ogilvy take to the
kitchen
• Looking for the right fit
• Researching food blogging
• An unexpected telephone
call
www.DigitalScullery.eu
12. Sweet or sour
Why I said “yes” Why I could have said “no”
www.DigitalScullery.eu
13. Sweet or sour
Why I said “yes” Why I could have said “no”
www.DigitalScullery.eu
14. Sweet or sour
Why I said “yes” Why I could have said “no”
• Professional &
comprehensive
proposal
• People who knew
what ‘social’ is
• Creative freedom
• Maintaining the
principles of Digital
Scullery
www.DigitalScullery.eu
15. Sweet or sour
Why I said “yes” Why I could have said “no”
• Professional & • If I couldn’t trust the
comprehensive product, brand,
proposal company
• People who knew • If there was no
what ‘social’ is appreciation for me
and my work
• Creative freedom
• If the people did
• Maintaining the not grasp what
principles of Digital ‘social’ is
Scullery
www.DigitalScullery.eu
16. Mains
What does it
take for the
cake to
rise?
www.DigitalScullery.eu
17. Mains
Are we
talking in
the same
language?
www.DigitalScullery.eu
18. Mains
Are we right
for each
other?
www.DigitalScullery.eu
19. Mains
Could
cannelloni
be
“tunnels”?
www.DigitalScullery.eu
23. Grabbing the ladle
1) Cooking is a labour of love
2) Kneading is better by hand
3) Some ingredients don’t work with everything
4) Wine needs to breathe
www.DigitalScullery.eu
24. Grabbing the ladle
1) Cooking is a labour of love
However, collaborations require professionalism
2) Kneading is better by hand
Without you having touched social media we’re
not talking the same language
3) Some ingredients don’t work with everything
Each blogger and each company have their
needs and priorities
4) Wine needs to breathe
All creative people need respect and freedom
www.DigitalScullery.eu
25. Thank you
and
happy cooking
Sofia Gkiousou
www.DigitalScullery.eu
Feb. 2012