Buzzable Business - Vakbeurs Creatieve Industrie 2014
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Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.
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Buzzable Business - Vakbeurs Creatieve Industrie 2014
- 1. www.buzzer.biz Buzzer©2009-confidential Buzzable Business (je klant als reclamebureau) Willem Sodderland Founder & CEO slideshare.net/sodderland/creatieve2014 @sodderland #buzzable
- 2. www.buzzer.biz Buzzer©2009-confidential 2002: 50 juicy ambassadors.
- 3. www.buzzer.biz Buzzer©2009-confidential 150.000 Buzzers, 200 campaigns, 6 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
- 4. www.buzzer.biz Buzzer©2009-confidential The Essence of Marketing. Advertising makes people curious1 Product experiences create word of mouth 2 Word of Mouth makes curious people comfortable to buy3
- 6. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 11. www.buzzer.biz Buzzer©2009-confidential The Print Button of the Internet.
- 12. www.buzzer.biz Buzzer©2009-confidential How do you find your Why ? Ask your clients… “When am I my best ?” What do you do different ? “What will your competitors never do ?” Trigger. “What was the reason to start ? simon sinek (TED), start with ‘Why’, golden circleMore:
- 13. www.buzzer.biz Buzzer©2009-confidential Buzzable BHAG’s In 15 years, we will: 1. Have printed 100 million items from internet. 2. Be flying to 50 destinations under € 100. 3. Be the AirBNB of the private car rental industry.
- 14. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 16. www.buzzer.biz Buzzer©2009-confidential Extremely Consistent. This traditional men’s barbershop does not allow women on the premises.
- 18. www.buzzer.biz Buzzer©2009-confidential Extremely Cheap & Controversial.
- 35. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 37. www.buzzer.biz Buzzer©2009-confidential Tweetable Trial. Help, my baby is shrinking !
- 38. www.buzzer.biz Buzzer©2009-confidential Share your Savvy • Cool Blue: experts • Product reviews on Youtube • Meet experts in the shop
- 40. www.buzzer.biz Buzzer©2009-confidential Social (network) conversation starters Would you save my life ? Question that triggers social network friends to become organ donors.
- 41. www.buzzer.biz Buzzer©2009-confidential Worth talking about. Focus Fanatically. Extremify Experiences. Boost the Buzz.
- 43. www.buzzer.biz Buzzer©2009-confidential Be Buzzable. slideshare.net/sodderland/creatieve2014 @sodderland #buzzable willem@buzzable.biz www.buzzable.biz (soon) www.buzzer.nl Willem Sodderland Founder & CEO