Presentation about Word of Mouth Marketing and the role of creativity. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing agency.
Sales & Marketing Alignment: How to Synergize for Success
Buzzer @ ADC 2011 in Frankfurt
1. Word of Mouth It’s not what people hear, it’s what they share. slideshare.net/sodderland/adc2011 Willem Sodderland, Founder & CEO of Buzzer FFrankfurt, 6 May 2011
5. Wet snow. “When you broadcast your message, your audience may not be home” Steve Rubel, SVP, Director of Insights for Edelman Digital 150 million per day 1 billion per day
25. Claim ExperiencesBuzz Buzz Buzz Buzz! Buzz Buzz Buzz Buzz Buzz Buzz BuzzTools TM It’s not what people hear, it’s what they share.
26. Integrating Advertising & Word of Mouth Brand & customer storytelling Brand & customer storytelling WoM-based briefings Truth well told & shared. Ads as conversation starters Live-testing small ideas