1. Things I Swear I’ll
Never
Do to Someone Else
A Sockets and Lightbulbs
Presentation
Blog.SocketsandLightbulbs.com

2. What Do These Have In Common?

3. What Do These Have In Common?

4. What Do These Have In Common?

5. What Do These Have In Common?

6. What Do These Have In Common?

7. Teamwork!

8. The List
Many years ago, as I moved from
the supplier to the customer side
of the desk, I wrote a list of
things I would never do and of
best practices. This talk is
Version 2.0 of that list.

9. This presentation has been
modified from its original format
for SlideShare.net.
The characters and events in this
story are fictitious. Any similarity
to actual persons, living or dead, is
purely coincidental.
© 2010 All Rights Reserved

10. It’s All About
Relationships
Building great products involves
partnerships bet ween all the
creative, technical and business
functions on your development
team and with your support
teams like IT, HR, QA, etc.
Depending on your company and
project, you may even need to
create partnerships and share
bet ween other development
teams, outsourcers and publishers.
Invest in these partnerships
before the crisis.

11. I Swear I Will
NEVER...

12. Never forget that I am dealing
with another human being

13. The Story of Warren...
One morning Warren was woken up by his Blackberry. Ed, an
Important Executive, said: “Meet me in Karl’s office in 10 minutes,”
and then hung up.
Now awake, Warren waited the 10 minutes and called Karl’s office.
Karl and Ed immediately went into all the details of the latest crisis.
Could Karl attend a meeting in t wo hours and help them figure out
what to do?
Warren was happy to help, but he wouldn’t be able to attend the
meeting because the commute from his hotel room in Hawaii was a bit
far.
Karl and Ed didn’t stop long enough to find out that Warren was on
vacation.

14. Get to Know the Person
Greet them and ask how
they are doing
Get to know people
beyond what they do at
work
Recognize when and why
they are stressed out and
ask how you can help
Give them some slack
when they need it

15. Never sacrifice
internal
relationships
Customers and suppliers will
come and go, but you’ll need
to work with your internal
partners every day.

16. The Story of Super
Producer...
We’ve all been there. A customer calls – something is wrong and it needs
to be fixed NOW! You’ve delivered a build that doesn’t work. A focus group
thinks the game needs to be “more fun”. The requirements have changed.
Marketing needs a new demo yesterday!
So what happens next? We spring into Super Producer mode and jump
into action. We demand that the CTO get programmers from the Engine
team to drop everything and be on site NOW to help your programmers fix
the bug. Need more fun? No problem. Tell the outsourcing coordinator to
stop negotiating that contract for that other team and find you a better
character artist. What do you mean he can’t get to it now? Well, then
just hand over the list and we’ll take care of it ourselves.
You get the picture. The job may get done, but some bridges got burned
along the way.

17. Internal Relationships
Customers/suppliers come
and go
Always ask, don’t demand
Take responsibility for
mistakes
Focus on what needs to
get done now
Your partners are busy,
too

18. Never assume my
partner is psychic

19. The Story of Natasha...
As a manufacturing Program Manager, Natasha built her production
schedule from the Engineering bring-up plan that listed all the required
hardware and when it needed to be built.
In a weekly project status meetings, the Director of Engineering decided
that the overall project was delayed because manufacturing wasn’t
delivering. The Director stated that the plan was ALWAYS to build 282
assemblies, but Natasha’s plan only had 260. She was missing an
entire build! The new quantity was decided three weeks earlier in an
Engineering meeting... Natasha wasn’t invited to. Several people who
should have informed her of the decision... didn’t. Yes, she asked. The
bring-up plan - supposedly the definitive source of information - was
never updated. Still, in front of all the stakeholders, the Director of
Engineering made it clear that she expected Natasha to know.

20. Psychic Investment
Make sure all information
is communicated in the
format it needs to be
received.
Use the 5 W’s
Use the 5 Why’s
Look for opportunities to
understand each other’s
process
Follow up!

21. Never make it about
the person

22. The Story of Joe...
Less than a week before Joe needed to deliver an important demo, a bunch of
work-in-progress files were deleted off of a shared net work drive, killing
about 2 weeks of work. Another artist, needing space for his own files, asked
his project manager if the files currently taking a lot of space were actually
needed for anything. Rather than redirecting this artist to Joe, the PM
thought that since he didn’t recognize the files that it would be okay to delete
them. Joe was devastated when he discovered the next morning that all his
work had disappeared.
Joe’s Producer was livid, blaming Joe for everything from screwing up the demo
to hurting the relationship with the client. When the files couldn’t be
recovered, IT deflected any question about lack of user security and back-ups
by blaming Joe for not following clear file-naming conventions. Joe
immediately took responsibility for his part in the matter, but still lost yet
another day of work answering to it over and over again.
No one said anything to the PM and the artist about their involvement.

23. Never, ever lie

24. The Story of Veronica...
In a job interview, Veronica bluntly asked the Vice President of the
company whether they had done any layoffs during the last recession.
It was a fair question. She wanted to know how the company
responded to a major downturn.
The Vice President looked her straight in the eye and told her that they
did not do any layoffs. She thought that was strange, since small
companies were going out of business and big companies had major
layoffs and wage freezes. Plus, she passed a lot of empty desks on the
way to the VP’s office for the inter view. Thinking she was reading into
things too much, she took the job.
Within days of starting her new job, Veronica found out that half the
company was let go t wo years earlier, in the depth of the recession.
She immediately started to wonder: what else did they lie about?

25. Choose Truth -
Deal With the Issues
Lying and pointing fingers
always catches up
Admit you don’t know the
answer
Stick to the facts, especially
when breaking bad news
Provide both corrective and
preventative action
Use risk analysis to help
craft a truthful message

26. Never use excessive
punishment or reward

27. The Stories of Nathan
and Hannah...
Nathan was a talented programmer who loved being in the zone where he could work alone
on low-level code and deliver cool solutions within t wo hours. When his lead got promoted,
Nathan, being the next most senior programmer, was pushed into being team lead. This
required him to a) work with teams, b) design a large part of the engine, and c) deal with a
team of artists looking for programmer support. His management team knew he had no
experience with any of thand did not provide any support. Nathan was miserable, the people
around him were miserable, the engine was a mess and the artists were complaining that
they weren’t getting any support. He was eventually moved out of the lead role, but both
Nathan and his team saw that as his punishment for failing. Nathan then had to endure
the daily criticisms of the work he had done on the engine – an ongoing punishment. He also
no longer got to do the type of work he loved. So his misery continued and due to his
declining performance, his raises and bonuses also declined. Eventually, he left the company.
Hannah’s story is different. She had a breakdown in her manager’s office. It was a classic
case of stress. The project was going badly, she had been working long hours and just
wanted to let her manager know how she felt. A few days later, the team was gathered in
a conference room where her manager happily announced that he was giving Hannah a
major merit award! He presented her with a nice gift and a cheque for $1000. Hannah was
completely embarrassed because it wasn’t what she needed or wanted.

28. Consistent Progression
Consequences Reward
Provide support to correct Don’t pay for suffering; listen
situation for what they need
3-strike rule: Progressive reward system
1. Informal notification; request 1. Define your project’s key criteria
response/action for reward
2. Formal notification; require 2. Establish the levels of important,
response/action key and mission critical
contribution
3. Formal notification; business
consequences 3. Assign the appropriate reward
structure
If it’s a business-affecting
issue, then go straight to Be consistent!
“Strike 3”

29. Consistent Progression
IMPORTANCE
Reward Structure
C
O
N Duration Skill Effort 4 & 5 Points = $
T
R Important
I
(1 point) Bob 6 & 7 Points = $$
B
U Key
8 & 9 Points = $$$
(2 points)
T
I
O Mission
Critical Bob Bob
Bob
N (3 points)
7 points = $$

30. Never forget to say
“Thank You”

31. A Personal Story...
After I spent several days on a customer’s floor, fixing a variety of
issues, several high-level managers came by as I wrapped up my
work and thanked me for being there and helping. That felt
pretty good, but it was a strange feeling. I realized that I had
spent many evenings and weekends doing the same thing on my
own production floor, but I couldn’t recall the last time I had been
thanked by my own management team. So, I wrote it as the last
point on my trip report.
All of a sudden all the managers on my project were saying thank
you ALL THE TIME.
(This also affirmed a long held belief that managers only remember
the first point and the last point on a report.)

32. We’re Only Human
Take a moment and write
your own list
Build relationships early
and often
Take the time to
understand
Choose truth – deal with
the issues
Progression of
consequences and rewards

33. Thank You! Merci!

34. Photo Credits
Cover: Photo by Jason Della Rocca, http://www.realitypanic.com/archives/415
Slide 2 (clockwise from top left): image courtesy of Google; cisco.com; kensington.com; Photo by
Liza Wood
Slide 3: http://www.toastmasters.org/MainMenuCategories/FreeResources/
QuestionsaboutLeadership/Teamwork.aspx
Slide 6: image courtesy of Google
Slide 10: Photo by Genevieve Gelinas
Slide 11: image courtesy of Google
Slide 14: http:/ vindy.typepad.com/photos/the_neon_lights_of_muncie/psychic.html
/t
Slide 19: Photo by Philipp Hienstorfer
Slide 22: (left) Photo by Adam Jones adamjones.freeser vers.com; (right) Paste’s Tax Refund
Playlist: Cash Money Mix, by Caitlin Strandberg, pastemagazine.com
Slide 26: http://www.soka.edu/giving/ways-to-give.aspx
Slide 28: Photo by Karora
All other photos by Liza Wood.