29. If it’s free is it any good? “ Can I really present Google Analytics as a serious solution to senior management?” Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important
30. If it’s free is it any good? Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important
31. Google classes Google Analytics data as confidential information. As such it has some strict rules around who can access that data. What about Google reading my data?
32. What about Google reading my data? 1. No data-sharing without consent 2. On-going investment in security 3. Policy enforcement with compliance audits As such it has some strict rules around who can access that data. This means staff at Google do not have access to your data without your prior consent.
33. What about data privacy laws? It’s important to consider Personally Identifiable Information (PII) Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important