The document outlines Salisbury Cathedral's digital strategy and efforts to improve their online presence and engagement. The strategy aims to bring digital marketing efforts in-house for more control, facilitate participation from all areas, and increase engagement with online audiences. It discusses establishing objectives, developing content strategies and calendars, optimizing their website and social media presence, and changing organizational culture to embrace digital opportunities. It also notes some initial mistakes and next steps to continue improving, such as creating more interactive content, focusing on social media regularity and key community voices.
We’re not even the best at this, and many of you in this room know more. However, you may not have the perspective of a client or an attraction, so that’s something I can offer…
Clerk of works spire climb
Archive
Restoration
Music
Worship
Prison visits
Video, image, audio, written
Mostly related to Twitter and Facebook
This is so obvious – but it’s where we’re at as an organisation, and many others will be too...