The document discusses strategies for generating remarkable experiences and conversations on social media to promote destinations. It emphasizes engaging local influencers and communities to create buzz through offline and online interactions. A key strategy is organizing remarkable contests and events that bring people together and encourage social sharing. The goal is to get people talking both online and offline through passion, influencers, and community.
24. Think! Amsterdam
“This promotion/activity brought out the best in all of us. We
approached total strangers without fear or judgement. We looked
each other in the eye, spoke and smiled
@WILHELMUS
I just want to say „thank-you‟ for such an absolutely fun and
memorable experience.”
-- Len Stanley
Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)
Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)
Passion is very strong interest. Passion is the heartbeat of the community – very few people write about topics in great volumeInfluencers are people who are interested in the topic and are influencers in a larger community(ie – cooking with lavendarblogger (passion), homeopathic medicine interest (influencers) – larger community of natural remedies/diets)