Planners no longer have the option of being merely operational: they must too be strategic. By automating the newest technologies and trends in the hospitality industry, a planner has the ability to rise above their competition in a monumental fashion. This decision to embrace change in a proactive, “future is now” way will allow them to deliver on the rising demands of their clients. It is time for action!

1. The Future of B2B
Event Planning Automation
November 5, 2014

2. Audience-Presenter Agreement
● Get at me, dog.
{ user: @danberger } { tag: #EventTechLive }
● Steal Everything! SAUR
● Get Out of Jail Free Card

3. I am an event
goer.
I am an event
planner.
I am an event
believer.

5. Learning Objectives
● Learn about the spaces of the future and the
products that will make them more accessible.
● See what hotels are doing to enhance the customer
experience.
● Listen to [a few] of my predictions for the next 20
years in our industry.
● See the future of event planning automation
software

6. Let’s talk about space, baby.
● Spaces are old. amirite?
● Floor plans are not readily available. WTF?
● They are not modular. crying cat emoji
● You can’t tell what’s really real. #realtalk
● Site visits are costly. $$$$

7. Indoor maps

9. 2D mapping

11. 3D mapping

13. Building from scratch

17. Trends in meeting spaces
● Convertible spaces. (e.g. from fashion show
to meeting room)
● Goodbye chandeliers! projections, LED
walls, interactive panels, kinetic ceilings
● Unconventional breakout spaces -- lobbies,
cafes, etc.
● Spaces to evoke feelings.

18. Objective-based meeting design

19. Marriott’s meeting purpose
● Celebrate
● Network
● Produce
● Promote
● Decide
● Educate
● Ideate

21. Replacing the site visit

29. What hotels are doing

32. A few predictions for
the next 20 years

33. Unions will no longer be an
issue.

34. There will be a subscription
model for events.

35. Group business will be booked
mostly online.

36. Events will be smaller and more
intimate.

37. Events will mostly be indoors
or under covered structures.

38. Event planning automation

39. Surveys
Manage
Reports
Badges,
Check-in, etc
Site Selection Transportation Housing
Source
Communicate
Plan
Objectives
Data
Email
Marketing
Reg Social Media
Scheduling Project Mgt
Speaker Mgt Design
Organization’s Mission
Measure
Database
Logistics
The
Meeting
Planning
Process
Pyramid
(c) Social Tables 2014

40. Software that thinks for you, ensures compliance,
and increases meeting effectiveness.

43. Contact me
@danberger
dan@socialtables.com
socialtables.com
Give me your card for slides!