With more people accessing social networks from mobile phones than from PCs, brands are starting to realize the big opportunities that this channel presents to build customer engagement and create brand awareness.

1. Guide to Mobile Social
Networking

2. 10 Ps of Mobile Social Networking
 Mobile users spend
more time on social
networks than PC
Web users.
 Here are 10 things
that marketers need
to know about social
networking from the
experts.

3. 1. Popularity
Social networking is a key reason for
accessing the mobile Internet.
With more people accessing social
networks from mobile phones than from
PCs, brands are starting to realize the big
opportunities that this channel presents to
build customer engagement and create
brand awareness.

4. 2. It’s Personal and Private
 The most important
aspect of both social
networking and
mobile is the personal
nature of both the
media and the
channel.

5. 3. Planning the Campaign
Marketers should plan their campaigns
very carefully to avoid the pitfalls.
Remember bad publicity can travel as fast,
or faster, than good publicity on a social
network.
In order for brands to engage effectively
with mobile social networks, they need to
be able to first, be clear on what they are
trying to achieve.

6. 4. The Preposition
 In Social network
customer is king.
 Social network is a
place of trust and
intimacy.
 To win a place in the
social group, the
brand needs an
engaging proposition.

7. 5. Permanence
 Mobile social networks recommend planning for
the long-term engagement, rather than a short
sharp campaign.
 "It's all about trust and intimacy: members know
and trust their social network environment. If
brands are integrated carefully, the engagement
with the user will be much better. Once
connected, users will stay with the brand and
even communicate with their other friends about
the brand."

8. 6. Participation
Become part of the wider conversation of
the group.

9. 7. Personalized and Targeted Marketing
 "Mobile social networks not only offer a unique
environment for brands to deliver and promote
their services but also offer the immediacy of
sharing with friends. More importantly mobile is
personal and delivers the best data available for
brands to target and personalize their offering.
But to get the most from mobile it is crucial to
fully understand everyone you see, along with
their actions and this is where the use of mobile
analytics is vital." - Martin Harris

10. 8. Proliferation / Popularity
 "To go viral, build in
an incentive for users
to want to share it
with their friends,
ideally in a way that
benefits both parties."
- Peter Ward

11. 9. Passion
Brands need to keep their finger on the
pulse. If marketers can spot trends as they
emerge, they stand a better chance of
connecting with consumers.

12. 10. Performance
Mobile social networking is the sweet spot
between social networking, interacting
with consumers where they are on their
own terms, and mobile, the always-on and
most measurable of media.
The return on investment (ROI) for any
campaign can be measured and
evaluated at any time, so the campaign
strategy can be adjusted in real time.

13. James Smith
www.socialnetworksoftware.com