Ck mobile revolution and today's businesses 10.16.11

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Christina "CK" Kerley' Mobile Revolution & Today's Business

Tecnologia Negócios

By Christina “CK” Kerley: www.CKB2B.com

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

“We are in the
early innings of a

massive
phenomenon.”
Mary Meeker, Kleiner Perkins Caufield & Byers

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Over Half The Planet
5 BILLION
Is Mobile
5.3 Billion Mobile Subscriptions Worldwide
Source: ITU Data
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

More Mobile Devices

Than All 3… COMBINED
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

As Compared To Mobile’s 5 BILLION Subscriptions?

106.5 700 1.7
Million Million Billion
Viewers Users Netizens

2%
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
14% 34%

Even Barbie
Has An
iPhone
Now.
… Does She
Text Ken?
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Reserved
©2011 Christina “CK” Kerley/CKB2B All Rights

The Media 1 Always ON.

That Is Always…
Always WITH customers.

Always CONNECTED to
the Internet.

Always ALERTS us to
breaking information
and priorities.
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

7
TRILLION
TEXTS
Worldwide
in 2011

(193,430 texts per second)
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

50 Billion
Mobile Connections by 2020
Across M2M and M2P Connections

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

With all
their
processing
power… our
phones are
now our
“personal
computers”
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

And with
voice-enabled
technology,
they’ll also
become our
Personal
Digital
Assistants.
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

And soon they’ll be
our wallets, too.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

But while these devices
are innovative,

they’re not the story…
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Far From Just A “New Media”
Mobile Is IGNITING ...

A REVOLUTION
New Expectations | New Preferences | New Habits | New Thresholds
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

How
Mobile
Changes
US
(psst: this includes
your customers!)
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We Now Spend MORE
THAN HALF Our Day

Source here.
Consuming Media
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We Inhabit
2 Worlds!
We Simultaneously
Live (and Work)

In 2 Worlds
At All Times
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We’re
Impatient!
You Make It Or
Break It In

2
Seconds
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We Expect Every Room
Is A TV
Media To Room

Move With
Our Every
Move!

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

We Are
Manic
Multi-
Taskers!
Multi-Tasking,
Multiple Convos,
Multiple Devices,
Multiple Channels
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

MORE!
More Media Use
More Demanding
More Impatient
More Control
More Connected
More Freedom
More Tools
… REVOLUTION, Anyone?
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

How
Marketing
Must
Change
(pay attention!)
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

“This new, huge tech
market will transform
almost every
industry.”
Dennis Woodside, Sr. VP of the Americas

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Whether B2C or B2B,
connect with them

On the media they use…
the MOST
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

A Mobile
Augmented
Reality
Mobile
Web Sites

Wealth QR/2D
Barcodes
SMS
Alerts &
Text

Of New
Campaigns

Location-
Video &
Based

Tools
Audio
Services

Mobile

=
Mobile
Social
Search/SEO Media

Near-Field Proximity

NEW
Communication Marketing
(NFC)

Mobile

Strategies
Mobile Apps,
Advertising Utilities &
Extensions
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Smartphones
Make
For
MUCH
Smarter
Customers

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Combines the best experience and the best deals –
whether online, in-store, or online in-the-store…

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Critical Success
Factors =

Better.
Faster.
Easier.
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Make
Mobile
Essential
To
Their
Experience

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Deepen the experience they
have with your brands

Cheese now talks to us…
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Right message.

Right medium.

Right Time.

Right
Location.

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Every physical space becomes
a mobile opportunity
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

The New Frontier In Fundraising

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Turn
Commodities
Into
Creative
Content

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

It’s not pushing messages, it’s
providing valuable content
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Reality
Becomes
Your
New
Branding
Opportunity
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Target your message
to users’ MOBILE needs

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Support
The
Entire
Purchasing
Lifecycle

©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Now,
It’s
Your
Turn…
©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

Thank You!
Thank You!
For Mobile Content,
Videos and More, Go To:
www.CKB2B.com

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Ck mobile revolution and today's businesses 10.16.11

7. The Media 1 Always ON. That Is Always… Always WITH customers. Always CONNECTED to the Internet. Always ALERTS us to breaking information and priorities. ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

25. A Mobile Augmented Reality Mobile Web Sites Wealth QR/2D Barcodes SMS Alerts & Text Of New Campaigns Location- Video & Based Tools Audio Services Mobile = Mobile Social Search/SEO Media Near-Field Proximity NEW Communication Marketing (NFC) Mobile Strategies Mobile Apps, Advertising Utilities & Extensions ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

42. A Mobile Augmented Reality Mobile Web Sites Wealth QR/2D Barcodes SMS Alerts & Text Of New Campaigns Location- Video & Based Tools Audio Services Mobile = Mobile Social Search/SEO Media Near-Field Proximity NEW Communication Marketing (NFC) Mobile Strategies Mobile Apps, Advertising Utilities & Extensions ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved

43. Thank You! Thank You! For Mobile Content, Videos and More, Go To: www.CKB2B.com

Ck mobile revolution and today's businesses 10.16.11

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Ck mobile revolution and today's businesses 10.16.11