Why Before How: Creating a Social Media Strategy for Your Community Pharmacy You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs. The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/