1. FIVE KEY QUESTIONS
Corporate Board Members Should
Be Asking About Social Media

2. Do We Have a Social Media The policy outlines what is acceptable
Policy for Employees? behaviour when employees engage in social
A social media policy for employees is simply a media, particularly when their social media
must-do today and is becoming a standard part profiles link back to the company or when they
of every company's employment agreement. are talking about their work.

3. Are We Listening? sites. Listening is important for many reasons,
Listening involves using a monitoring but most of all it helps you identify if and when
technology to collect and sort relevant a rumour or issue about your business takes
conversations about the company across blogs, off online. Speed kills and you can’t afford not
forums, Twitter, social networks and review to know when an issue is spreading.

4. Are We Training Our People? marketer to speak at a lunchtime session, or
Staff training is one of the most important developing an official "Belts" program, training
ways to build capacity and understanding of will deliver a long-term and broad benefit for
social media within an organisation. Whether the business – particularly when it comes to
it's inviting in a blogger or social media such a quickly changing landscape.

5. Do We Have a Digital Crisis Plan? figuring out who's in charge. Ask to see
evidence of a plan - how quickly could we
Most crises, by their nature, are unexpected. If update the Web site? Do we have a listening
your company is confronted with a crisis, you program in place? Who is going to be
don't want to be fiddling around trying to find commenting on the company's behalf via
the username and password to YouTube. Or Twitter and blog commenting? Get answers.

6. What Shows Up When You Google your company's homepage. One thing to know
the Names of the C-Suite? is that search engines love social media
Google is the first stop for most people when content. If your C-suite is active in social
they go online, so what appears in the top 10 media, they'll have a great presence in search
results is as important as what's displayed on engines which is important to the business.

7. Additional Reading
Ogilvy On: Social Media For Crisis Management
http://www.asiadigitalmap.com/2009/12/jamie-moeller-ogilvy-john-bell-crisis
Ogilvy On: Social Media for B2B Companies
http://www.asiadigitalmap.com/2010/03/socialmedia-b2b-companies
Ogilvy Red Chair Series
http://www.youtube.com/user/OgilvyPRAustralia
Socialise the Enterprise
http://www.slideshare.net/OgilvyWW/socialize-the-enterprise
Telstra‘s Social Media Engagement Policy (PDF)
http://www.telstra.com.au/abouttelstra/download/document/social-media-company-policy-final-150409.pdf

8. “ One company that goes with this online-
initiated flow is Ogilvy. ”
Brian Giesen
Regional Director
“
Ogilvy's digital specialist Brian Giesen outlined
the best strategies for getting business results on
social networking site Twitter. ” Ogilvy 360° Digital Influence
p 02 8281 3853
e brian.giesen@ogilvy.com.au
t @bdgiesen
b www.australiadigitalmap.com
“
25 China Experts you should follow on
Twitter… Thomas Crampton.
”