The City Hall of Curitiba uses a good sense of humor and pop culture references to speak to its citizens via social media channels. Official announcements that would otherwise go unheard are attracting more attention (including international) because they are illustrated in a fun way, wich generates an expressive engagement that keeps roughly 40% of the fan base engaged. An impressive achievement, especially when it comes to a local public administrative body. With an average reach of 1.2M users on Facebook the cheerful posts comes with excellent attending services. Each request is answered in an unique and presonalized fashion. This ensures the credibility of channels (300K likes on Facebook, 30K on Twitter) that have grown exclusively organically, without ads. The entertainment brought by the City Hall of Curitiba to its SM channels has been used to invite the local population to well-intentioned actions, making a bridge across the abyss that separates a government and its people.

6. Now we are doing
the same with our
social media
communications.
We actually have a
bus line called Inter.
It doesn`t go to
Westeros tough.

7.
We use a good sense of
humor and pop culture
references to speak to
our citizens via social
media channels.
This way, official
announcements that
would otherwise go
unheard are attracting
more attention.
As
you
can
guess,
dívida
means
debt.
A
few
months
ago
we
cleared
ours.

8.
Some;mes
we
celebrate
our
pop
culture
references.
This
helps
the
City
Hall
to
become
closer
to
its
ci;zens.
Yoda
at
a
Tube
Sta;on,
our
futuris;c
bus
stop

9.
Unlike
other
public
administra;ve
bodies,
we
love
to
talk
about
small
daily
stuff
(just
like
normal
people
do).
Everyone
needs
conversa)on
starters.
The
hoIest
day
ever.
Let`s
talk
about
the
weather
and
bring
our
musical
references
into
it.

10.
When
our
ci;zens
do
nice
stuff
(and
they
do
it
very
oMen)
we
praise
them.
This
way,
a
good
example
is
not
only
shared
but
mul;plied.
HoIest
day
ever.
A
couple
of
girls
gave
lots
of
popsicles
to
garbage
collectors
working
under
the
scorching
sun.
This
remarkable
feat
deserved
special
praise.

11. We
also
keep
an
eye
on
what's
trending
and
we
try
to
be
a
part
of
every
trend.
Pharrel
Willians`
Happy
was
a
big
oportunity
to
show
our
city.
We
made
a
very
successful
music
video.
See
the
video

12.
Some;mes
we
start
our
own
trends.
We
chose
the
capybara
as
a
city
mascot.
In
the
end,
our
capybara
was
invited
to
Google`s
Proud
to
Play,
a
worldwide
campaign
against
prejudice
in
sports.
Thanks
to
a
capybara,
Curi;ba
was
the
only
brazilian
city
invited
to
Proud
to
Play
See
the
video

13.
Educa;onal
messages
that
would
be
ignored
can
be
widely
shared
with
just
a
liIle
bit
of
imagina;on
(and
a
baby
capybara).
All
children
should
ride
in
the
back
seat.

14.
During
the
World
Cup,
we
wanted
the
interna;onal
media
to
check
on
how
beau;full
our
parks
are.
Clairvoyant
capybaras
predic;ng
tournament`s
matches
were
baits
to
aIract
journalists.

15. But
capybaras
are
not
the
only
ones
making
it
to
the
headlines.
Against
the
boring
bureaucracy
the
City
Hall
of
Curi;ba
bets
in
a
2.0
relashionship
with
its
citzens
A
City
Hall
that
makes
an
exemplary
use
of
social
media
Curi;ba
is
now
Brazil`s
funniest
city
Thanks
to
a
good
sense
of
humor,
the
City
Hall
of
Curi;ba
gets
more
followers
Giving
incen;ve
to
good
deeds
a
[facebook]
page
goes
beyond
local
audiences

16. Here
are
a
few
headlines
about
us
hIp://www.adnews.com.br/internet/a-­‐prefeitura-­‐que-­‐e-­‐exemplo-­‐de-­‐social-­‐media-­‐bem-­‐feito
hIp://g1.globo.com/pr/parana/no;cia/2013/11/prefeitura-­‐brinca-­‐com-­‐capivaras-­‐e-­‐nome-­‐de-­‐curi;ba-­‐nas-­‐redes-­‐sociais.html
hIp://www.sedentario.org/universo-­‐digital/o-­‐desafio-­‐das-­‐redes-­‐sociais-­‐se-­‐e-­‐dificil-­‐pra-­‐marca-­‐imagina-­‐pra-­‐gestao-­‐publica-­‐70250
hIp://www.sedentario.org/universo-­‐digital/o-­‐desafio-­‐das-­‐redes-­‐sociais-­‐se-­‐e-­‐dificil-­‐pra-­‐marca-­‐imagina-­‐pra-­‐gestao-­‐publica-­‐70250
hIp://www.digai.com.br/2013/12/as-­‐10-­‐melhores-­‐acoes-­‐de-­‐sac-­‐2-­‐0-­‐de-­‐2013/
hIp://www.adnews.com.br/index.php?url=publicidade/o-­‐que-­‐um-­‐publicitario-­‐deve-­‐assis;r-­‐na-­‐campus-­‐party-­‐2014
hIp://www.adnews.com.br/index.php?url=internet/cpbr7-­‐prefeitura-­‐de-­‐curi;ba-­‐e-­‐as-­‐midias-­‐sociais
hIp://pr.ricmais.com.br/its/videos/conheca-­‐quem-­‐esta-­‐por-­‐tras-­‐das-­‐redes-­‐sociais-­‐da-­‐prefeitura-­‐de-­‐curi;ba/
hIp://g1.globo.com/tecnologia/no;cia/2014/04/prefeituras-­‐comecam-­‐usar-­‐app-­‐para-­‐receber-­‐reclamacao-­‐de-­‐cidadaos.html
hIp://no;cias.uol.com.br/co;diano/ul;mas-­‐no;cias/2014/04/17/em-­‐rede-­‐social-­‐prefeitura-­‐de-­‐curi;ba-­‐usa-­‐humor-­‐para-­‐passar-­‐informacoes.html
hIp://exame.abril.com.br/brasil/no;cias/curi;ba-­‐e-­‐hoje-­‐cidade-­‐mais-­‐engracada-­‐do-­‐brasil-­‐veja-­‐razao
hIp://www.brainstorm9.com.br/48559/an;cast/an;cast-­‐128-­‐entrevista-­‐com-­‐prefeitura-­‐de-­‐curi;ba/
hIp://www.brasilpost.com.br/2014/05/14/prefeitura-­‐curi;ba-­‐no-­‐facebook_n_5325436.html
hIp://g1.globo.com/pr/parana/no;cia/2014/07/prefeitura-­‐de-­‐curi;ba-­‐entra-­‐na-­‐onda-­‐de-­‐piadas-­‐pela-­‐derrota-­‐do-­‐brasil.html
hIp://www.bluebus.com.br/dps-­‐de-­‐reclamacao-­‐nas-­‐midias-­‐sociais-­‐prefeitura-­‐de-­‐curi;ba-­‐apoia-­‐pra;ca-­‐de-­‐parkour/
hIp://www.gazetadopovo.com.br/vidaecidadania/conteudo.phtml?tl=1&id=1410063&;t=Prefeitura-­‐lanca-­‐aplica;vo-­‐para-­‐ver-­‐horarios-­‐e-­‐i;nerarios-­‐de-­‐onibus
hIp://www.gazetadopovo.com.br/vidaecidadania/conteudo.phtml?tl=1&id=1421716&;t=Redes-­‐sociais-­‐da-­‐prefeitura-­‐reduzem-­‐ligacoes-­‐ao-­‐156
hIp://www.em.com.br/app/no;cia/tecnologia/2014/03/06/interna_tecnologia,504960/pagina-­‐que-­‐incen;va-­‐acoes-­‐humanitarias-­‐extrapola-­‐audiencia-­‐local.shtml