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Online Video is a Key Vehicle for WOM 10/1/2008 ,[object Object],[object Object],[object Object],1.  User-Generated Video 2005-2008, Mania Meets Mainstream , Accustream iMedia report, 1/28/2008; 2.  More Lookers than Doers for User-Generated Content ,  Mediapost, 7/13/2007; 3.  Optigence research report on video usage , August 2007

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