In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing." She goes into detail about the social, emotional, and functional drivers that compel people to share.

1. “The Passion Conversation:
Understanding, Sparking, and
Sustaining Word of Mouth Marketing”
ROBBIN PHILLIPS
BRAINS ON FIRE
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

2. HELLO.
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3. I WAS BORN
WITHOUT A NAME.
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4. ROBBIN
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5. ROBBINROBBIN
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15. GRANDMA
MY SWEET
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27. IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
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29. IF YOU DON’T LIKE PEOPLE
GETOUTOFMARKETINGPERIOD.
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30. Friday, December 6, 13

31. LOVE
THE BESTBRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
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32. LET’S GET
GEEKY
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33. *Source: Renana Peres, Ron Shachar, Mitchell Lovett
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34. *Source: Renana Peres, Ron Shachar, Mitchell Lovett
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35. *Source: Renana Peres, Ron Shachar, Mitchell Lovett
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41. LOVE STORIES
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42. Friday, December 6, 13

43. 23MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
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44. 3MILLIONactually seek it.*
*SOURCE: SAMHSA
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45. Friday, December 6, 13

46. REFRAMINGthe conversation
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47. ADDICTIONto...
from talking about
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48. RECOVERY
...talking about
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52. Friday, December 6, 13

53. OFFLINE.
of
WORD OF MOUTH
HAPPENS...
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56. Friday, December 6, 13

57. BOX
journey
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58. 429stories shared
on the web to date.
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59. WEBSITE
GROWTH
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60. 6kand events
sponsored
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61. SONSHINE
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62. ROBMORRIS
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63. UH.OH
WE HAVE
A PROBLEM
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64. TWO CHILDREN
EVERY MINUTE
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65. STORYtell us your
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66. Friday, December 6, 13

67. FILL IN THE BLANK
I AM...
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69. Friday, December 6, 13

70. OFFLINE.
of
WORD OF MOUTH
HAPPENS...
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78. POWERFUL
RESULTS
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79. 5Xmore donations
since changing
their name.
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80. 394Task Forces
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81. 1oooffline events
in the last
six months.
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82. 500k+hits per month.
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83. 250user submitted
videos in the
last year.
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84. 250
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85. 250user submitted
videos in the
last year.
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86. 250user submitted
videos in the
last year.
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87. 250user submitted
videos in the
last year.
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88. 250
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89. 250
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90. 250
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91. Q&A.@robbinphillips
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92. MOREONE
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95. USEOURFANS
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96. LEVERAGE
OURADVOCATES
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99. Friday, December 6, 13

100. YOU LOVETHEM
You can become famous
for the people who love
you. For the way
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101. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
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