In his Brands-Only Summit presentation, Scripps Networks Interactive's Director of Mobile and Social, Chad Parizman, explains how to use data to help make strategic social media decisions.
Chad goes into detail about HGTV's Pinterest strategy and shares best practices that helped them create an engaging social platform.
12. Strategy & Goals
11
Learn best practices to
drive Page Views
Generate buzz & brand
awareness
Engage new channel for
connecting with current
and prospective brand fans
Explore Pinterest-based
revenue opportunities
13. Q4 2012
10M+ Page Views
9x increase Year
over Year
82% of Visits from
New Users
Repeat Visits turn
50% more page
views
2x Page Views
3x Visits compared
to Facebook
14. 13
Pew Research Center, February 14, 2013
Our Customers Are All
Over Pinterest
Mid - upper income levels
Well-educated: Only 11%
have less than a high school
diploma
Pinterest equally popular
among 18-19 and 30-49
Women are about 5x as likely
to be on the site as men
Tend to live in rural areas
Fall means Football
Widows
28. 27
Lessons Learned
Grab your brand
Keep your mission in mind
Take it seriously
Track your pins
Think beyond your brand page
Fill your page
Use the description field
Know your audience’s habits
Treat it like an appetizer