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BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer

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In his BlogWell New York presentation, Paychex's Social Media Program Manager, Joe Schaeffer, talks about how they rallied internal employee participation to anchor the promotion of an external company event. He shares some helpful tips about what worked and what didn't work for them during their #PaychexProud program.

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Joe Schaeffer Social media in reverse: 14 days to engaged employees This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
14 Days to Engaged Employees Social Media In Reverse Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
Results TODAY @Paychex | #PaychexProud OVER 700,000 Impressions OVER 200 Posts OVER 100 Contributors REACHED 300,000 Accounts
Opening the NASDAQ DAY 14 @Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
Curation DAY 13 @Paychex | #PaychexProud
Communication DAYS 5-13 OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
TIP Common Areas Cafeterias, Break Rooms Classrooms Training & Development Conference Calls One-to-Many Find The Guy Behind The Guy (Behind The Guy) @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Intranet Microsite Portal & Intranet Banners Company-wide Newsletter Chatter Email Social Responses Communication OFFLINE | ONLINE @Paychex | #PaychexProud
TIP Email Targeted Sends Chatter, Yammer Groups & Teams Community Management Be there Paid Promotion? Custom audience Find your internal influencers. Bug them. @Paychex | #PaychexProud
Production DAY 2-4 Everything is Awesome! @Paychex | #PaychexProud
Project Brief DAY 1 @Paychex | #PaychexProud
TIP Simple Objective, Requirements Goals, KPIs Why do this? Useful Messaging, Approvals A one-page PDF walks on water. @Paychex | #PaychexProud
I Lied.
“Paychex Proud” DAY -1,624 @Paychex | #PaychexProud
I Lied.
Ghost Stories DAY -15,330 @Paychex | #PaychexProud
Ghost Stories DAY -15,330 @Paychex | #PaychexProud
Social Program Goals FISCAL ‘14 #2 Foster positive sentiment and increase activity. @Paychex | #PaychexProud
Thank you. Joe Schaeffer @dubelclique Social Media Program Manager @Paychex @Paychex @PaychexCareers @InsidePaychex
Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

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