In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries. He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.

1. SocialMedia.org
Video Case Studies
Rich Narasaki
BtoB social selling
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

2. Imagination at work.
Rich Narasaki
Global Manager, Digital Strategy
B2B Social Selling

4. Title or Job Number | XX Month 201X See tutorial regarding
confidentiality disclosures.

7. Company social graph
Go where fish are feeding Let the fish to come to you Wait for the fish
Build trust & nurture Listen for leads
> 150x ROI

8. The power of your company’s social graph
Prospect
Sales Rep
Sales
Commc’l leader
Former colleague
Neighbor
Acct Mgmt

9. GE’s Social Graph
300,000+ employees
160,000 on business networking sites

10. Nurture trust

11. Listening for leads

12. • Know where your audience is engaged
• Establish trust through contextual contact
• Patience to nurture relationships

13. Rich Narasaki
Global Manager, Digital Strategy
GE - Global Brand Marketing
@RichNarasaki

15. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell