BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz
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In his BlogWell Chicago presentation, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
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BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz Chicago July 18, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble
- 2. Ethics Best Practices Tweet this! #blogwell
- 4. The difference between honesty and sleazery:
- 6. Three Guides for Safe Social Media Outreach 1. Require disclosure and truthfulness in social media outreach. 2. Monitor the conversation and correct misstatements. 3. Create social media policies and training programs. Tweet this! #blogwell
- 7. Stay Safe Never pay Real disclosure Don’t lie to your mom Tweet this! #blogwell
- 8. 10 Magic Words I work for _________, and this is my personal opinion. Tweet this! #blogwell
- 9. Who are you? Were you paid? Is it an honest opinion based on a real experience? Tweet this! #blogwell
- 11. Disclosure Best Practices Toolkit Checklists for • Disclosure of Identity • Personal and Unofficial every situation Participation • Truthfulness Customize for • Outreach and Advocacy Campaigns your team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
- 12. Be careful who you hire Tweet this! #blogwell
- 13. We have a chance to do something good Tweet this! #blogwell
- 15. Raise your standards Tweet this! #blogwell
- 16. Save your brand Save your reputation Save your job Tweet this! #blogwell
- 17. SAVE SOCIAL MEDIA Tweet this! #blogwell
- 18. If you have to ask, the answer is no It’s easier to be honest Pass it on Tweet this! #blogwell
- 19. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell