BlogWell Cincinnati Social Media Case Study: Tyson Foods presented by Ed Nicholson

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In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger. Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org

Social Media Engagement for Cause Branding and Community Building Ed Nicholson, Director of Community Relations http://twitter.com/TysonFoods http://hungerrelief.tyson.com

[object Object],[object Object],[object Object],Goals and Strategies

[object Object],[object Object],[object Object],[object Object],Goals and Strategies

[object Object],[object Object],Goals and Strategies The more we give in a genuine way, the more we get back.

[object Object],[object Object],Tyson hunger relief

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tyson hunger relief strategy—how it evolved—what we learned

Http://HungerRelief.Tyson.com ,[object Object],[object Object],[object Object],[object Object]

The Hunger Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The blog – Hunger All-Stars

Hunger All-Stars

Social Media Informing and Validating

Social Media Informing and Validating

Http://HungerRelief.Tyson.com – Live blogging

Engaging employees – RAGBRAI

Engaging and contributing to the community

Engaging the community

Engaging and informing—WeCanEndThis C

The blog –Guest posts

Tools – Flickr

Tools – YouTube

Tools—Google Maps

Engaging and informing—Comment for Food Efforts

Engaging and informing—Comment for Food Efforts

Recognition

Is this stuff worth the effort? How we evaluate. ,[object Object],[object Object],[object Object]

Relationships and reputations transcend and survive technology changes. There’s continuity in community. The tools will continue to evolve

http://twitter.com/TysonFoods http://hungerrelief.tyson.com http://www.facebook.com/pages/Tyson-Foods-Hunger-Relief/200228386775 http://www.youtube.com/tysoncommunity Where you’ll find us

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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BlogWell Cincinnati Social Media Case Study: Tyson Foods presented by Ed Nicholson

1.

2. Social Media Engagement for Cause Branding and Community Building Ed Nicholson, Director of Community Relations http://twitter.com/TysonFoods http://hungerrelief.tyson.com

3.

4.

5.

6.

7.

8.

9.

10. The blog – Hunger All-Stars

11. Hunger All-Stars

12. Social Media Informing and Validating

13. Social Media Informing and Validating

14. Http://HungerRelief.Tyson.com – Live blogging

15. Engaging employees – RAGBRAI

16. Engaging and contributing to the community

17. Engaging the community

18. Engaging and informing—WeCanEndThis C

19. The blog –Guest posts

20. Tools – Flickr

21. Tools – YouTube

22. Tools--Twitter

23. Tools—Google Maps

24. Tools—Facebook

25. Engaging and informing—Comment for Food Efforts

26. Engaging and informing—Comment for Food Efforts

27. Recognition

28.

29. Relationships and reputations transcend and survive technology changes. There’s continuity in community. The tools will continue to evolve

30. http://twitter.com/TysonFoods http://hungerrelief.tyson.com http://www.facebook.com/pages/Tyson-Foods-Hunger-Relief/200228386775 http://www.youtube.com/tysoncommunity Where you’ll find us

31.