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BlogWell Minneapolis Social Media Case Study: Disclosure, presented by Andy Sernovitz

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How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Andy Sernovitz GasPedal ā€œSocial Media Ethics Brieļ¬ng: Staying Out of Troubleā€
Ethics Best P B t Practices ti
ITā€™S ALL ABOUT TRUST
The difference b t Th diff between honesty and sleazery:
Who are you? Were you paid? Is it your real y opinion? p
10 Magic Words: I work f ______, k for and thi is my d this i personal opinion. opinion
Disclosure Best Practices Toolkit Checklists ā€¢ Disclosure of Identity for every ā€¢ Personal/Unofficial situation Blogging and Outreach ā€¢ Blogger Relations Customize ā€¢ Compensation and for your team Incentives ā€¢ Agency and Contractor Disclosure ā€¢ Creative Flexibility
Biggest Risk: Bi t Ri k Fail to Train
If you have to ask, f the th answer is no i Itā€™s easier to be honest Pass it on
How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

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  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Andy Sernovitz GasPedal ā€œSocial Media Ethics Brieļ¬ng: Staying Out of Troubleā€
  • 2. Ethics Best P B t Practices ti
  • 4. The difference b t Th diff between honesty and sleazery:
  • 5.
  • 6. Who are you? Were you paid? Is it your real y opinion? p
  • 7. 10 Magic Words: I work f ______, k for and thi is my d this i personal opinion. opinion
  • 8. Disclosure Best Practices Toolkit Checklists ā€¢ Disclosure of Identity for every ā€¢ Personal/Unofficial situation Blogging and Outreach ā€¢ Blogger Relations Customize ā€¢ Compensation and for your team Incentives ā€¢ Agency and Contractor Disclosure ā€¢ Creative Flexibility
  • 9. Biggest Risk: Bi t Ri k Fail to Train
  • 10. If you have to ask, f the th answer is no i Itā€™s easier to be honest Pass it on
  • 11. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com