1. WHY
SOCIAL MEDIA
IS BULLSH*T

2. (No, it doesn’t.)

3. Social Media is
Just One Piece

4. Social Media is
not magic.
Joining Facebook (or
Twitter, or LinkedIn) will
not revolutionize your
company or your
marketing.

5. If you are BORING in real life,
you are still boring in social media.

6. If you think social media
will fix your business…
You’re not
smelling
the bullsh*t.
Get your nose
examined.

7. You still need to:
identify your audience.
get them to notice you.
create value for them.
sell something to them.
keep them happy.
None of this has changed.

8. Social
media
is just
ONE
tool.

9. There are
MANY
marketing
tools.
Use them all
together for
the best
results.

10. Social media
works best
as part of a
balanced
inbound
marketing
strategy.

11. Your inbound marketing machinery
needs all gears to work in

12. 79% more
followers for companies
that combine a blog
with social media.
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

13. 97% more links
(for better rankings)
for companies
that combine SEO
with social media.
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

14. Social Media + Leads = Success
Social media contacts
are part of your
marketing reach.

15. Social Media
+ Blogging / Publishing
+ Search Optimization
+ Lead Generation
+ Closed Loop Analysis
= Inbound Marketing
Success