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The Social Media World
  How to navigate the new Internet economy
                                                                                                                                                                      N

                                                                                         JitterJam                                                                                                                      Intelligence in Social Media
                                                                                                                                              NW                              NE
                                                                                                                                                                                              Hootsuite                   www.socialmediainfluence.com
      Lithium                                                                   BazaarVoice           Clickable
                                                                                                                                    W                                                E
                    AppSavvy                                                                                                                                                                           Synthesio
                                    AdParlor             Reevoo                                               Fab                               SW`                           SE
                                                                              Groupon        Marketo
    SayMedia                                                                                                                                                                              Adobe
                                                   DEMOCRATIC REPUBLIC OF COMMERCE
                       Wildfire     Gigya                                                                                                                                                              Kontagent
                                                                                                                                                                          S
                 JanRain                                                                                                                                                           Glide
                                                                                                                                                                                                                        In just over a decade social
  Zeebox                       Hub Spot                  Zappli          LivingSocial                                                                                                          Sentiment Metrics        media has changed the way the
    RadiumOne                                                                                                                                                                                             SAS           world communicates and compa-
                                                          Wrapp                                                                                                                                                         nies do business. What started
NorthSocial            Hearsay                                                                                                                                                     Sysomos         Techrigy
                                       Ektron                                            oc
                                                                                S ea of S ial CRM                                                                                                                       with Live Journal and Blogger
PEOPLE’S REPUBLIC                                                                                                                                                                   ANALYTICS                           back in 1999 rapidly spawned
 OF ENGAGEMENT GoViral                                                                   Viadeo
                                                                                                                                                                                   ARCHIPELAGO
                                                                                                           Picassa                                                                                                      Facebook, LinkedIn, YouTube and




                                                                                                                                        Straig h t s o
                   Eptica
                                                           s


                                                                                                                                                                                                Netvibes                Twitter. And in an economy of
                                                          ght


Social Reality                 Avenue Social                                                                                                                                        Trackur                    Sprout
                                                                                                                   Six Apart
                                                                                                                                                                                                                        innovation epitomised by the
                                                         ra i




                    Comufy
                                                     St




                                                    in
                                                                                        Instagram         Newsgator                                                                                                     mantra, Fail Fast, these, along
                                                    g




                                                 et                Daily Motion




                                                                                                                                                       f Reput a t i on
                   Unruly Media                                                                                                                                                            Visible Technologies
                                               rk                                                                                                                                                                       with hundreds of other start-ups,
   Tiger Lily                                                                           Bebo
                                               a




                                                                                                                                                                                                       Symantec
                                                                                                                                                                                                                        have created a multi-billion dollar
                                          ial M




                   Crowdbooster
                                                                                                Spotify            Slideshare                                                                                           social media economy.
      Vocus
                                       Soc




                                                    Twitpic                      Delicious
                                                                  Skype                         Live Journal             Badoo                                                       Kred
                                                   Posterous                  PLATFORMIA                      Flickr                                                                ISLES OF
                                                                                                                                                                                                       PeerIndex        Navigating all that disruption and
                           Disney                                      Tweetdeck                                                                                                    INFLUENCE                           business transformation can be
           Gree                                    Hulu                                  Pinterest
                           Rovio                                                                                                                                                                       Klout            hard. Which is why we've created
                                                                Xing       Wordpress              Digg
      Big Point                                                                                                                                                                                                         this map of the social media
                                                    MySpace            Path                                                    ss                                             Clearvale                                 world, a group of interconnected
      DeNa
                                                                                                                         s i ne
                                                                                                                                                                                                     Conenza
           ISLE OF                                                                                                                                                                                                      island nations dedicated to com-
        SOCIAL GAMING
                                                                                                                                                                    Huddle
                                                                                                                    Bu



                                                           Branchout              Google+
                                                                                                                    al                                                                                                  merce, engagement, analytics,
                                                                                                              ci




        Wooga          Mindcandy                                                                                                            Telligent                                                                   social business, gaming and
                                                                                                            So




                                                                Reddit         Color           Ning                                                                                Jive       Jabber
                                                                                                                                                                                                                        influence, centered around the
                                                                                                          Sea of




                                                                                   Tumblr                                                                                                         Yammer
                                                                       Blogger                                                                                                     Microsoft                            mythical but fertile land of Plat-
        EventBrite                                                                                                         ISLAND OF ENTERPRISE 2.0                                                                     formia. Keep following the
          SocialCam        SO-LO-MO                                                                                          Dachis Group                                           Tibbr         Cisco
                                                                                                                                                                                                                        growth of the social media
                                                                                                                                                                                                                        economy with our reporting at
        Shopkick           Viddy     Foursquare                                                                                     Accenture                                       Altimeter                           www.socialmediainfluence.com.
                       Lanyard                     FB Places
                                     Yelp                                  GURULAND                                       CONSULTANIA                                                     McKinsey
                                                                                                                                                                                                      TCS
                                                                                                                                                                                                                                   By Matthew Yeomans and Bernhard Warner
                                                                                                                    Cap Gemini                                        Forrester                                                    Designed by Sonia Malpeso
                                                                                                                                                                                                                                   socialmediainfluence.com

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The Social Media Economy Map

  • 1. The Social Media World How to navigate the new Internet economy N JitterJam Intelligence in Social Media NW NE Hootsuite www.socialmediainfluence.com Lithium BazaarVoice Clickable W E AppSavvy Synthesio AdParlor Reevoo Fab SW` SE Groupon Marketo SayMedia Adobe DEMOCRATIC REPUBLIC OF COMMERCE Wildfire Gigya Kontagent S JanRain Glide In just over a decade social Zeebox Hub Spot Zappli LivingSocial Sentiment Metrics media has changed the way the RadiumOne SAS world communicates and compa- Wrapp nies do business. What started NorthSocial Hearsay Sysomos Techrigy Ektron oc S ea of S ial CRM with Live Journal and Blogger PEOPLE’S REPUBLIC ANALYTICS back in 1999 rapidly spawned OF ENGAGEMENT GoViral Viadeo ARCHIPELAGO Picassa Facebook, LinkedIn, YouTube and Straig h t s o Eptica s Netvibes Twitter. And in an economy of ght Social Reality Avenue Social Trackur Sprout Six Apart innovation epitomised by the ra i Comufy St in Instagram Newsgator mantra, Fail Fast, these, along g et Daily Motion f Reput a t i on Unruly Media Visible Technologies rk with hundreds of other start-ups, Tiger Lily Bebo a Symantec have created a multi-billion dollar ial M Crowdbooster Spotify Slideshare social media economy. Vocus Soc Twitpic Delicious Skype Live Journal Badoo Kred Posterous PLATFORMIA Flickr ISLES OF PeerIndex Navigating all that disruption and Disney Tweetdeck INFLUENCE business transformation can be Gree Hulu Pinterest Rovio Klout hard. Which is why we've created Xing Wordpress Digg Big Point this map of the social media MySpace Path ss Clearvale world, a group of interconnected DeNa s i ne Conenza ISLE OF island nations dedicated to com- SOCIAL GAMING Huddle Bu Branchout Google+ al merce, engagement, analytics, ci Wooga Mindcandy Telligent social business, gaming and So Reddit Color Ning Jive Jabber influence, centered around the Sea of Tumblr Yammer Blogger Microsoft mythical but fertile land of Plat- EventBrite ISLAND OF ENTERPRISE 2.0 formia. Keep following the SocialCam SO-LO-MO Dachis Group Tibbr Cisco growth of the social media economy with our reporting at Shopkick Viddy Foursquare Accenture Altimeter www.socialmediainfluence.com. Lanyard FB Places Yelp GURULAND CONSULTANIA McKinsey TCS By Matthew Yeomans and Bernhard Warner Cap Gemini Forrester Designed by Sonia Malpeso socialmediainfluence.com