1. SocialMedia.ie
Partner Pack

2. Who We Are
SocialMedia.ie is a specialist Irish Digital & Social Media Marketing business based in the
Digital Hub in Dublin. Our clients include leading local and global B2B and B2C brands
across all industry sectors including finance, media, hospitality, pharmaceuticals, sports
and education.
Sample Clients
What We Do
For business marketing and customer service teams, our digital and social media
methodology based strategies, analytics, monitoring and training services provide the
roadmap and insight for success.
By selecting SocialMedia.ie as your partner, you will experience better audience
engagement, measurement of your key performance indicators and a return on your
investment. These offering will support your business growth objectives by delivering
insight to allow you optimise your engagement and investment. We have experience in all
things social media, but our award winning expertise lies in;
 Digital Marketing Reports
 Digital Marketing Audits
 Competitor Reports
 Brand Monitoring
 Digital & Social Media Strategy
 Digital & Social Media Marketing Training
 SocialMedia.ie Studio

3. Digital Marketing Reports
We offer digital marketing reports that allow you to keep track of your performance, with
easy to understand charts and data.
Gathering metrics from Facebook, Twitter and Google Analytics, our reports show you
how your channels are performing. Find out which posts are engaging users, understand
which tweets lead to site traffic and see what’s going on across all your channels at a
glance.
Simple and easy to understand, these reports are perfect for companies that want
comprehensive tracking of their digital marketing activity.
Key Benefits
 Highly convenient 'all in one' reports on your digital marketing efforts
 Monthly reporting at an affordable cost, straight to your inbox
 Customisable reports based on your digital marketing activity

4. Digital Marketing Audits
At SocialMedia.ie we provide our customers with in-depth analysis reports of their Digital
& Social Media Marketing and service performance. We recommend actions to optimise
your return on investment based on best practice.
Some of the key questions to consider are:
 Are your digital marketing efforts measured correctly?
 Do you know how your business is doing against your key performance indicators?
 Do you know the return on your investment?
 How well are you engaging your target audience?
Key Benefits
 Identify the areas that require attention and offer actionable advice
 Learn how to improve your digital and social media marketing
 Help you grow your business online
How it Works
 We generate custom reports, analysing all aspects of your digital marketing
presence
 We analyse and interpret all your available data, using key metrics such as your
visitors per month/week etc.
 We emphasise conversion rates, retention rates, online sales, average order value
and social sharing

5. Competitor Reports
SocialMedia.ie analyse your main competitors’ digital and social media activity against
best practices. We score their performance, providing you with a detailed analysis report
which you can compare with your organisation's performance.
Some of the key questions to consider are:
 Do you know what your competitors are doing online?
 Do you want insight into what activities are working for them?
 Do you want an edge in digital marketing over your competitors?
Key Benefits
 Receive a detailed report on your industry or competitors with sections on Audits,
Analysis and Action Plan
 Get the competitive edge for your business with SocialMedia.ie competitor
Reports
How it Works
 Nominate your market sector and top competitors
 SocialMedia.ie access public data to prepare a customised report
 We outline your competitors online strengths and weaknesses

6. Brand Monitoring
Social Media Monitoring is the observation and analysis of discussions that occur on
websites, forums, blogs, micro-blogs and social communities. We monitor the internet for
anywhere your brand is being discussed and report to you on what people are saying and
whether it is positive or negative sentiment.
Some of the key questions to consider are:
 Do you know where are people talking about you and what they are saying?
 Do you want to be alert to potential public relations issues as soon as they
happen?
Key Benefits
 Know what’s being said about your brand online
 React to new opportunities and negative sentiment
 Use social media to understand competitor activities
 Identify social media influencers and online communities
How it Works
 Fill out the Social Media Monitoring brief
 We use the latest monitoring tools to monitor, discover and analyse the most
relevant conversations
 Get a detailed report of our findings and insights so you can act on our
observations

7. Digital & Social Media
Strategy
We co-create a Digital & Social Media Marketing strategy with your team through a
consultative strategy development workshop. This will be based on our five step
methodology – Discover, Plan, Engage, Measure and Optimise.
This strategy will inform the decisions that the team will make in the future, and will direct
them in terms of campaigns, content, scheduling and platforms. This strategy will be
implemented straight away and will set the ground work for improved short term and long
term results.
It is proposed that these be attended by the management team.
Workshop Content
 Understanding your audience
 Segmenting your audience and targeting
 Defining/Tailoring your brand messages
 Defining the most appropriate tools, techniques and content
 Growing an online community
Key Benefits
 Have a strategy for your business activities in Digital & Social Media Marketing
 Use Digital Marketing Analytics to measure results against targets

8. Digital & Social Media
Marketing Training
This customised Social Media Training will take you through the latest tools and
techniques for creatively engaging your audience via social media marketing. Through in-
depth practical advice, we enable attendees to develop integrated marketing strategies
with the latest tools for monitoring, measuring and managing social media.
Ideal Participants: This workshop is designed for business managers, marketing and sales
professionals who have the basics of online marketing and social media but who need to
deliver positive return on investment for these important channels.
Workshop Content
Course content will be agreed beforehand and may include the following subjects
depending on whether it is Beginner, Intermediate or Masterclass.
 Social media principles and strategic models
 Setting up and managing Facebook business pages
 Identifying opportunities with Facebook Apps and social commerce
 Master B2B social media, including Twitter and LinkedIn
 Getting started with business blogging including WordPress
 Becoming experts at digital video and YouTube
 Using new platforms like Pinterest and Google+
 Suggested social media monitoring, measuring and managing tools
 Get up to speed with mobile websites and mobile apps
 Business Blogging, Facebook, Twitter, LinkedIn, YouTube
Key Benefits
 Have the latest tools and techniques
 Learn from the experts

9. Studio - Website & Blogs
These are a sample of the websites and blogs created in the SocialMedia.ie Studio.
Travel Mood (2012)
SocialMedia.ie created a travel portal for
our client Thompson Holidays.
This attractive design integrated with
booking engines and was created using
WordPress.
www.travelmood.ie
DesignerDublin.ie (2011)
SocialMedia.ie partnered with Dublin City
Enterprise Board (DCEB) to create the
DesignerDublin.ie website/blog which
celebrates the work of crafts people
in Dublin. In conjunction with DCEB,
Socialmedia.ie helped to promote some
of the events for the fashion and arts
communities where the craft work was
being showcased.
www.designerdublin.ie
ESB International (2011)
SocialMedia.ie worked with
ESBI to design and develop their blog
“EnergyInnovation.ie” and to set up the
social spaces through which it would
engage with the global energy
community.
www.energyinnovation.ie

10. Studio - Digital Video
These are a sample of the Digital Videos created in the SocialMedia.ie Studio.
IIA Awards Digital Video Promo
This digital video was scripted and filmed in-house
by SocialMedia.ie to promote Conor Lynch’s
nomination, and subsequent winning of an IIA
Award for Social Media. This light-hearted
“campaign” video was edited to give a 1950’s
news report on Conor’s nomination.
http://ow.ly/igM4B
HP Snapfish UK
HP commissioned SocialMedia.ie to produce a
short digital video to show users “how to” create a
Snapfish Photo Book.
The video mixed real world animation and screen
capture movie footage.
http://ow.ly/igMFX
Canon Digital Video Awards
This digital video was produced by SocialMedia.ie
on behalf of Canon Ireland to promote the Canon
Ireland Digital Video Awards.
Hollywood actor Liam Cunningham featured in our
production.
http://ow.ly/igMNa

11. Studio - Facebook Pages
These are a sample of the Facebook Pages & Apps created in the SocialMedia.ie Studio.
LA Make Up Academy
This was a bespoke competition application developed by
SocialMedia.ie for LA Make Up Academy.
Using an attractive prize from Dermologica as an incentive
this competition was aimed at a young female audience. We
achieved our goals of increasing awareness of LA Make Up
services and building an email database of prospects.
American Holidays
The American Holidays timeline competition was developed
by SocialMedia.ie with the objectives of promoting their
cruises and generating email leads via entries which served as
an opt-in for future marketing communication.
The simple form design and single tick box question
encouraged entries and was accompanied with an online
advertising campaign to further drive entries. Within the first
ten minutes the campaign had over 100 entries with each
entry including email contact details.
St Oliver John Gogarty
The St Oliver John Gogarty Ultimate 6 Nations Fan Quiz
campaign saw a new set of applications go live for each
Ireland 6 Nations match.
Designed to increase page likes the application pitted Irish
fans against fans of that weeks competing nation. Each set of
fans completed similar quizzes on separate tabs to see which
were more knowledgeable about the 6 Nations.