2. Innovation Camp!
Qwiki
Company Background
• Founded by: Doug Imbruce & Louis Monier
• Located in Palo Alto
• $1.5M in Seed Funding
• Won $50,000 Disrupt Cup grand prize from
TechCrunch (09/10)
3. Innovation Camp!
Qwiki
What Exactly is a “Qwiki”?
• Qwiki is a personal talking assistant, middleware between
content and end user
• Mix between Wikipedia and Visual Search Engine
• Aggregates content on the fly
– Maps
– Movies
– Images
– Animations
• Provides short audio/video presentations on subjects
• Turns “information into an experience”
– “Will revolutionize how we process information!”
4. Innovation Camp!
Qwiki
Why do I want “Qwiki”?
• The best way to learn is through story telling
– Qwiki has a colorful, picture centric interface
• Helps you learn by listening – no reading required!
• Provides general info on major topics
• Links relevant topics to facilitate further learning
• Highly accessible for blind / deaf (provides audio, and scroll
text)
5. Innovation Camp!
Qwiki
This is Fantastic – But it Can’t be Perfect..?
I am a robot,
with a robot
• Less information presented compared to written voice… beep
bap boop beep
reports boop bap
– Example: Many Qwikis on books do not
include published date
• Not always up to date, or 100% accurate, as it
pulls a lot of information from Wikipedia
• Synthesized voice has age old pronunciation
problems, and sounds very computerized
6. Innovation Camp!
Qwiki
Is There Anything else Like Qwiki?
• No, not really – but there are other information content
discovery platforms are:
– PearlTrees
– LivePlasma
– Paper.li
• Qwiki Markup language/API to produce experiences at
scale
7. Innovation Camp!
Qwiki
What’s Next for Qwiki?
• Qwiki is currently working on their next major version
update, although details are uncertain
• Potential Changes are:
• Updated format and new publishing tools for brands (make your own
Qwiki)
• Watch Qwikis on your Facebook friends (Facebook Connect)
• Updated Qwiki Markup language/API to produce experiences at scale
• Company Dream: Qwiki’s for any publisher, person, or
topic in the world!
8. Innovation Camp!
Qwiki
Lets take Qwiki for a Test Drive!
• http://www.qwiki.com
Smooth, and Ideal 80’s Displays related Qwikis to
descriptive visuals haircut keep user engaged
9. Innovation Camp!
Qwiki
How can Qwiki be used?
• Utilize the platform to present content, or introduce
subjects
• Rich content opportunity to add a level of interactivity to
client content
– Embed specific Qwiki’s to social channels or owned
pages
• API could allow for custom, branded builds
• Potential featured or sponsored brand content on
Qwiki.com or mobile apps