Privacy is a Commodity, Not a Place: Defrag 2010 keynote
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The way we think about privacy is all wrong, based on laws written in another place and another time.
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Privacy is a Commodity, Not a Place: Defrag 2010 keynote
- 1. PRIVACY IS A COMMODITY, NOT A PLACE http://www.flickr.com/photos/wonderlane @maggiefox
- 2. Have you ever felt that your privacy has been violated online?
- 3. The word I just used: VIOLATED… http://www.flickr.com/photos/stevendepolo
- 4. “To disturb rudely or improperly…” “To break in upon, or infringe upon…”
- 6. Do you know why?
- 7. personal property and security http://www.flickr.com/photos/springfieldhomer Privacy laws address
- 8. is his castle http://www.flickr.com/photos/8323445@N08 a man’s home
- 9. laws were intended to prevent the state from entering the homes of private citizens
- 10. We suck at context – we think here & now is all there is
- 13. New Concept http://www.flickr.com/photos/dominicspics Rooted in 18th century property law Not Global
- 14. New Concept http://www.flickr.com/photos/dominicspics Rooted in 18th century property law Not Global Very squishy
- 15. And now we’re digital
- 16. Digital privacy is about bits… the breadcrumbs we leave behind http://www.flickr.com/photos/diongillard
- 17. In the digital revolution, that data is incredibly valuable… but not to Big Brother
- 18. There’s a little 600 billion dollar a year industry in trouble because… we don’t hang out where we used to http://www.flickr.com/photos/dsifry
- 19. http://www.flickr.com/photos/sreejithk2000 Not ALL the eyeballs; the RIGHT eyeballs
- 21. Source: Bureau of Economic Analysis, U.S. Department of Commerce *except for this one – that’s made up U.S economic drivers 120 100 80 60 40 20 0 Consumption Investment Government Conferences*
- 22. Your data has real, tangible value – because there’s a market for it Your privacy is no longer a place it’s a commodity
- 23. So lets think about it this way; When Facebook leaks your data…
- 24. http://www.flickr.com/photos/richt They’re not looking in your window… They’re TAKING YOUR STUFF!
- 25. Advertisers are thinking (or choosing to think) the wrong way about your data…
- 26. Advertisers are thinking (or choosing to think) the wrong way about your data… They are taking your stuff to help them get better at taking more of your stuff…
- 27. That’s lose-lose We should extract that value
- 29. Web-based platforms are rich in data reserves http://www.flickr.com/photos/20940650@N07
- 30. Web-based platforms are rich in data reserves http://www.flickr.com/photos/20940650@N07 http://www.flickr.com/photos/spine The right to NOT be annoyed by poorly targeted ad campaigns?
- 31. Web-based platforms are rich in data reserves That doesn’t make a lot of sense http://www.flickr.com/photos/20940650@N07 http://www.flickr.com/photos/spine The right to NOT be annoyed by poorly targeted ad campaigns?
- 34. What is a natural resource in the Information Age?
- 35. Thanks. www.flickr.com/photos/solyoung Embrace the “Privacy Paradox” The law can’t keep up with the web Your data is being commoditized We need to think about it differently
Notas do Editor
- history of privacy Internet new dimension industry in crisis - pressure red herring
- permission-based stalking my mom/Twitter “You’re making me feel weird”
- words are powerful/context
- - definition
- 4th Amendment “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures"
- not universal, western difference even btwn US and Europe (France/Italy) some say untranslatable Russian: combination of solitude, secrecy, private life or borrow Eng word malleable, undefined proof: the Privacy Paradox George Lowenstein, behavioral economist at Carnegie Mellon assurance/confidentiality reduced disclosure 50% more informal website, more disclosure we don’t think about it unless we’re reminded
- unstable foundation deal with loss of control of our data
- IP, wifi & bluetooth signatures you’re not that interesting only valuable in aggregate
- spy: Twitter, FB, seriously? plan ahead, people!
- fragmentation justify their existence while we PVR, skip & multi channel end of mass marketing
- - their survival
- juggernaut forced to rethink
- who gives a shit? drives recovery food, shelter, sex - essential
- whether or not audience targeting with user data performance increased by 324 times not going to go away BlueKal, eXelate betting not Big Brother – The Adman
- get away from place, and “you’re making me feel weird” different context, think differently
- - pissed
- - letting them = blank cheque
- - your money
- - our data has value
- - we have made them rich
- - not to be annoyed? Seriously?
- babies, walnuts for gold? force a completely different perspective we have collectively built value
- - Amazon, FB, others – data = biggest asset
- long-term wealth, empires created greater than services extracted they will use our data to continue to sell to us
- not fixed/universally recognized laws/attitudes can’t keep up with web whether you like it or not our data is a resource, collectively owned