1. Social Media Realities
What the heck is this stuff? Why should I care?
Presented By:
www.SocialMediaDelivered.com
Tuesday May 13, 2010
Speaker: Eve Mayer Orsburn
CEO/Founder,
CEO/Founder Social Media Delivered

2. AGENDA
1. What is Social Media?
2.
2 What does S i l M di I l d ?
Wh d Social Media Include?
3. Why use Facebook?
4. Why use Twitter?
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5. Why use LinkedIn?
6. Social Media Principles

3. What is Social Media?
An ONLINE COMMUNITY shared with people who
like and do similar things that you like and do
A place to have a CONVERSATION with colleagues,
fellow consumers, and customers
,
A place where people GIVE and GET information
about things that interest them
Social Media is simply people COMMUNICATING
through new technologies
h h h l

4. What does Social Media Include?
FACEBOOK: The largest social media network
Over 400 million users median age 26 50% of users access it daily
users, 26, daily,
more than 700,000 business have a fan page, more popular than Google
TWITTER: A micro blog network
micro-blog
105 million users; average age 31, short person-to-person text
messages (140 characters) + pictures & videos, spreads any news (good
or bad) FAST
LINKEDIN: #1 Professional network site
65 million bus ess professionals, average age 41, t e most a ue t
o business p o ess o a s, a e age , the ost affluent
network (average income $109K), 80% of companies will use LinkedIn
for hiring this year
Other social media vehicles include YouTube for
informational videos, Blogs for expert opinion articles

5. Why use Facebook?
• Create brand awareness: Business to Consumer (B2C)
• Build loyalty through discussions
• Engage in customer communications
• Identify opportunities for improvement
• Release product and services information

6. Why use Twitter?
• Simple to use and understand
• Platform for marketing, PR and customer relations
• Engage in customer communications
• Monitor to gauge customer opinions – good or bad
g g p g
• Nip product issues in the bud

7. Why use LinkedIn?
• Targeted hiring/getting hired (actively or passively)
• Finds customers, forms business partnerships
customers
• Finds venture capital and investors
• Establishes credibility with the right audience
• Creating topic-centric communities (LinkedIn Groups)

8. Social Media Principles
• Start with a goal in mind
• You do NOT have to be everywhere all
the time!
• E t bli h employee usage and
Establish l d
empowerment guidelines
• LISTEN CAREFULLY then monitor
continuously
• Be prepared to act quickly when required
• Each social media vehicle (e.g. Twitter)
requires ~32 hours/month
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• Consider out-tasking for a rapid,
professional & effective start

9. Social Media Principles
The social media equation©
INFORMING 20%
+ ENTERTAINING 20%
+ INTERACTING 40%
+ CONVERTING TO BUSINESS 20%
= BUSINESS SUCCESS

10. LEARN MORE
GO TO www.SocialMediaDelivered.com FOR
A COMPLIMENTARY E-BOOK: SOCIAL NETWORKING
E BOOK:
AND ITS GOVERNANCE IN THE WORKPLACE
Got Questions? W
G Q i ? Want a copy of this presentation?
f hi i ?
Contact:
Tony@SocialMediaDelivered.com
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Social Media is all we do