Part One of Presentation on Social Media - looking at the trends in the industry.

1. SOCIAL MEDIA MARKETING How this relates to your business?

4. Time to TRANSFORM YOUR MARKETING MESSAGE

15. 10 am

21. Is Social Media a fad? [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69 “ Social Media Revolution”

22. Trends in Social Media [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Let’s take a look “live” at Google Trends 10.10 am

23. Commonly used social media tools [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

24. Other forms of Marketing Top 3 – Email, SEO and Events [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

25. Changing face of SEO Social Media intertwined [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

26. Evolution of Marketing How the game has changed [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Key concept: Successful social media campaigns are designed to do three things: 1) Acquire new customers, 2) Get existing customers to buy again, and 3) Generate referrals from both new and existing customers. Action step: Don’t lose sight of those three goals as you build your social media campaign. Plenty of distractions will arise, but you need to keep those three goals front and center.